Digital 2015

„New York Times“: Wie gelingt es, digital so erfolgreich zu sein wie gedruckt?

„20 Minuten“ Schweiz/Luxemburg/Dänemark: Was bedeutet eine hohe Digitalisierung in einem Markt für Medienmacher?


Zwischenbilanz 2015

Drei hoch innovative Projekte, die in diesen Monaten an den Start gingen. Wo stehen sie?

“Handelsblatt ”: Die Einführung einer multimedialen Reporterzeitung

“Südostschweiz”: Gnadenlos weglassen! Und ungewöhnlich cool sein! : Journalismus im Internet neu gedacht. Wie geht das in einem kleinen Markt?


Strategie 2015

Only bad news are good news! Tatsächlich? Mit einem neuen journalistischen Ansatz Relevanz und Leser gewinnen

Der Wettbewerb um die hellsten Köpfe. Wie in Medienhäusern Eliten zu führen sind.


Case Studies 2015

Vier außergewöhnliche Medienprojekte und ihre Macher.

„Tubantia“: Außen großzügig das Lokale, innen gebündelt das Überregionale

„SonntagsZeitung“: Diese Klarheit könnte die Zukunft sein

„The Mayo News“: Wirkliches Storytelling findet im Kopf statt

„Público“: Perfekte Markenführung über alle Plattformen hinweg


Debatte 2015

Lügenpresse halt die Fresse. Einzelfälle oder gar ein Trend? Was passiert da? Verlieren wir unser höchstes Gut, das Vertrauen?


Medien und Medien-Start ups 2015

Was Startups anders und besser machen als Verlage und was man von Ihnen lernen kann? Drei Case Studies.

“20 Minuten” Switzerland/Luxembourg/Denmark: What does a strong digitalisation

How can we manage elites in media companies? How can we commit them to ourselves?

“20 Minuten” is one of the greatest stories of success in Europe. In Switzerland the free newspaper has been established as the larges daily newspaper and largest online news platform within only seven years. After starting in the German part of Switzerland, Tamedia successfully brought the concept to Western Switzerland, Tessin and Luxembourg. Since two years the Swiss publishing company is trying to gain ground in Denmark. In doing so, they have to fight with a very regressive print market and a strong digitalisation in Scandinavia. Is this a developement we also have to be prepared for? Can the experiences of “20 Minuten” in Denmark help us?
In Vienna Marcel Kohler will explain how “20 Minuten” is working in five different markets with four different languages. He will show what is working in all markets, how the special circumstances are handled in Denmark and how it will all turn out to be a story of success.

Marcel Kohler

Marcel Kohler, born in 1960, is member of the Tamedia management since january 2013 and is responsible for “20 Minuten” with activities in Switzerland, Luxembourg and Denmark. Before that he was director of “20 Minuten”-media-compound. He started his career in the field of media in 1982 at “Schaffhauser Bock”. Since 1985 Marcel Kohler was working at the piblishing company of “Neue Zürcher Zeitung”. First as Key Account Manager, then sales manager, advertising sales manager and assistant publishing manager. He has also been a member of the team that was responsible for creating “NZZ am Sonntag”. He was trained as sales manager at SAWI in Biel and has an education in system marketing at the University of St. Gallen.











Major innovation and strategy trends in European newspapers 2015 – The returning to the essential

Norbert Küpper

Norbert Küpper, newspaper designer and organizer of the European Newspaper Award.

The industry’s upheaval is forcing newspapers to reassess their strategies. At the outset of the European Newspaper Congress we have identified four major approaches. They have been analysed and will be presented by Norbert Küpper, founder of the European Newspaper Award:

1. Newspapers are reducing their design elements to the essential. This is the main trend in 2015. Using many different types, headlines and subtiteles are out.

2. Newspapers are concentrating on the cover and the coverstory, which is continued on the inside on several pages – like it is done at magazines.

3. Newspapers are trying multimedia storytelling. Based on the model of “Snow Fall” of the “New York Times” also long articles with movies and animated information graphics or audio-slideshows are published in the online editions of newspaper.

Newspapers are using visual storytelling more often. It is not about decoration, but information.


Digital innovations 2015 – the instruction of the “New York Times”

The Innovation Report of the “New York Times” definitely is a gold mine.

Ten employees of the “New York Times” have been investigating for half a year how the media scene is developing and what does the “New York Times” stop from being as successful with online as they are with print. They have asked themselves many questions – and found solutions: For example why the traditional print categories don’t work for online. What can well-established media learn from Buzzfeed, Heftig & Co. “You might like that too” – how to keep users on the website. Why one has to get rid of ineffective experiments immediately. How one can get closer to the user and why social media are not the only way for achieving that. What do we have to do, to keep digital talents in our editorial offices and to get news online-experts and software engineers in media companies – and why this is a task for the management.
In Vienna Andrew Phelps, one of the leading digital minds of the “New York Times” and Adam Ellick, one of the star-video-journalists of the newspaper, will present the results of the report, in which they have been participating. They are also responsible for the realization of the results. Also the latest results and the development of the last few months will be presented.

Andrew Phelps

Andrew Phelps Senior Product Manager overseeing the NYTimes news apps for iPhone and iPad. Former Times editor and coauthor of “Innovation”. Creator of “Fuego”. Co-founder of “Audiofiles”. Previously: Covered media innovation for Nieman Lab at Harvard University; helped build a digital newsroom at WBUR public radio in Boston; reported and anchored for KPBS in San Diego. B.A. in political science from U.C. San Diego. Residing in Clinton Hill, Brooklyn.

Adam Ellick

Adam Ellick New York Times Senior Video Correspondent who reports on the world in video & print. Before joining The Times, Ellick worked as a freelance print reporter in Indonesia, where he was a Fulbright Scholar, and in Eastern Europe/Russia. His career began as a Pulliam Fellow at the Indianapolis Star. Ellick has taught journalism in Colombia, Brazil, Lithuania, the Czech Republic, Indonesia, and at NYU’s exchange program in Russia. Ellick is a Term Member at the Council on
Foreign Relations.


















 Case Study “The Mayo News”: Real storytelling happens in the mind

“The Mayo News”, Ireland, is Europe’s local newspaper of the year.

Only 8.750 copies – at least 500 more than two years ago. And now this: It is almost unbelievable how a team of 8 journalists, 1 Photographer and 4 (!) designers can manage this kind of storytelling every week. The newspaper is constantly getting redesigned – in content as well as in design. A highlight are the generous double pages in the sports section and in the local section. White space helps to present the content in a perfect way. “The Mayo News” is an uncommon example of how a small team can achieve something big – and it is a role model for large teams: creativity needs creative minds!
In Vienna the chief editor will show how he can organize and motivate his team – and why there is one designer for every two journalists.
“The Mayo News” is published in the province Mayo in Ireland. The local weekly newspaper has already been awarded as Europe’s best local newspaper at the European Newspaper Award 2007. Since then it has become even better.

Neill O´Neill

Neill O´Neill is Managing Editor at The Mayo News. A graduate of the National University of Ireland, he obtained a first class Postgraduate degree in journalism from Griffith College in Dublin and travelled and lived abroad extensively before securing a job as a journalist with The Mayo News in 2007, in his home town of Westport.
After several years in this role he left the organisation to operate his own business, before returning in 2011 as Managing Editor, a role which has him oversee all aspects of The Mayo News company and newspaper. The 2014 redesign of The Mayo News saw Neill work daily with head designer Kevin Loftus, to bring the project to life.
Neill was appointed to the Executive Committee of the Regional Newspapers and Printers Association of Ireland (RNPAI – Local Ireland) in 2014.


Kevin Loftus

Kevin Loftus. A profound interest in graphics, design and IT, brought Kevin Loftus to The Mayo News at the age of 19. Also a native of Westport, where the paper is based, Kevin set about studying newspapers from across Europe and around the world, and their ever-changing design trends, building an innate knowledge of contemporary styles and always keeping abreast of both changes in this field, and the direction in which the industry is heading.
A self-taught designer, Kevin, aged 27, embarked on the redesign of The Mayo News in the spring of 2014 as part of his role as Head of Design and IT at the paper. Dedicating time to the project, whilst also continuing with his everyday duties, Kevin took the entire process through every step, from initial creative consultations, to rebuilding each element, page and section, in a number of months. The redesigned Mayo News was launched on August 5 2014.



Cover: There are many types of covers. In this example there is a single picture with an integrated title on the top of the page, beneathe it the lead text without picture. On the left there are some block quotes, at the bottom there is an ad. On ecan see that the intention of the editors was to show many people. On this and on many other covers one single person, instead of a group, gets the main attention.



Cover: The Coverstory starts on the cover. It is then continued within the section “Living” on a double page.



Coverstory: Because of the tabloid format there is no traditional make-up, but a more magazine-like layout. The double page is dominated by a large picture. Very interesting: The entire article is displayed on a translucent area on the picture. This of course only works if you have enough empty space in the picture.


Case Study “SonntagsZeitung”: This straight design could be the future

“SonntagsZeitung”, Switzerland, is Europe’s weekly newspaper of the Year.

“SonntagsZeitung” is permanently in a process of modernization. The latest style: reduction to the essential, clear navigation and a general reduction of elements. “SonntagsZeitung” wants to abstain from all knick-knack, so that the readers can concentrate on the content. In doing so it is clearly differing from other newspapers. And “SonntagsZeitung” is one of the first newspapers where this reduction works. The straight design could be the future.
In Vienna the chief editor will talk about the planning of topics on Sunday. Which journalists are the proper ones for that job? Why was there so much reduction in the newspaper?
“SonntagsZeitung” is published in Zurich in Berlin format. It has a print run of 194.000 copies. Due to cooperations with other daily newspapers the print run in the harsh market of Switzerland could be raised with 12.000 copies. 49 journalists, 1 photographer and a pool of freelance photographers as well as 14 designers work for the newspaper.

Arthur Rutishauser

Arthur Rutishauser. 1985: Bachelor in Economics, Gymnasium Enge. Studied Economics in Lausanne and at the University of Zurich. 2002: Doctoral thesis on The Economic Benefits of Traffic. 1995-98: Trainee and editor, Handelszeitung. 1999: Deputy Head of Economics Department at Berner Zeitung. 2000-03: Editor at Business Section, then 2003 Head of Economics Department at SonntagsZeitung. 2007-09: Deputy Chief Editor at Sunday, a newspaper published by AZ Press. Since December 2013: chief editor at SonntagsZeitung in Zurich. Member of the Editorial Board of “Tages-Anzeiger” in Switzerland. Recipient of the “Zurich Journalism Prize” for reporting on the decline of Swissair (2002).


Tobias Peier

Tobias Peier. 2011-2013: apprenticeship for part-time vocational teachers at EHB Bern and School for Visual Arts in Basel. 2010-2012: Lecturer for visual design, fonts and typography at F+F School for Arts and Media Design at Zurich. 2010: Co-founder of the publishing company “Republik Mediennetzwerk” in Zurich. 2009: Lecturer at EB Zurich. 2008: Lecturer for Design at BMS Hochschule Luzern. 2007: presentation at the day of fonts at “Berufsschule für Gestaltung” in Zurich. 2006: exhibition “Juriert-Premiert”, award for design at the Museum of design in Zurich. 2000: CO-founder of “Spezialmaterial”, label for music- and events in Zuirch. 1989-1993: Education for typography at “Schule für Gestaltung” at Aargau and AZ Medien AG in Aargau. 1973: born in Olten. The works of Tobias Peier have been awarded and displayedseveral times and have been published in more than ten international publications.



Cover: Extreme cutting of an image: The headline says: “Stop whining! Why women shoud stop to moan about their wrinkles and problem areas.” With that headline goes a piczure of half a face. A very good eyecatcher at the kiosk.
Layout: The width of the columns varies. The lead text is wider and has white space on the left and on the right. That’s why the design looks less tight.



Cover: Large cut-out: At the beginning of the football world championships the Swiss national team was used as lead image. Below there is the lead about politics. The text also has a diffrent width of columns with white space around it. The more white space is used, the more generous and expensive the product seems to be.



Double page: This double page tells us about “The business with fear”, like the headline says. What is shown is the virus of the avian flu. The story tells us about how big pharmaceutical companies earn millions with dubious medicine. At the top of the page is a timeline from 2005 till 2013. The numbers show, how much money was earned with the medicine “tamiflu” every year. The article has only a few half-titles. The reader will decide within the first level of information if he wants to carry on reading.


Case Study “Tubantia”: A generous layout on the Cover, national information bundled on the inside pages.

“Tubantia”, The Netherlands, is Europe’s regional newspaper of the year

For two months a woman has been lying dead in her house in Eschede. “Tubantia” did a cover story “The lonesome death” – illustrated with a dead flower and seeds that are blown away. “Tubantia” knows how to get emotional and to take the readers on a journey of feelings. At the same time the newspaper has a clear structure – even though it is tabloid-format, one can easily take out “his” part of the newspaper.
In Vienna the chief editor will stand for both: local and national. But well bundled!
“Tubantia” is published in Eschede, The Netherlands. The newspaper has a print run of 100.000 copies in tabloid-format and is tacked. It has several sections, which are made as pullouts. 100 journalists, 8 photographers and 4 designers are working for the newspaper.

Martha Riemsma

Martha Riemsma (38) ist chief editor of “De Twentsche Courant Tubantia” since 2014. Previously she worked as multimedia manager for the newspapers of Wegener and also was consumer marketing manager. Riemsma studied Communication Science.



Cover: “Tubantia” usually is dedicating the cover to a local topic: “The lonesome death” says the headline on this cover. To visualize this a window with dead flowers is shown. In the picture, written on black background: “A woman in Eschede has been lying dead in her house for two months. The neighbours didn’t notice anything.”


Coverstory: On page 6 and 7 the topic gets deepened. The page shows a picture as background. On the left there is the lead text, giving more details about the deceased. Then the topic is leading from the concrete case to the genereal situation: At the bottom of the page there are statistics about local cases of death, the police was involved in. On the right there is an interview with an expert. Title: “Life can end up very lonely.”
















































Case Study “Público”: Perfect brand management on all platforms

“Público”, Portugal, is Europe’s national daily newspaper of the year

“Público” has a very clear design without frills. Thanks to the reduction to only a few elements the design is very distinctive – and is suited perfectly to a perfect brand management on all platforms. Typography, the use of pictures, the layout – everything is realized perfectly from the first page to the last. The website already got an award last year. Print and online are going hand in hand.
Im Vienna the chief editor will show that the management of a news-brand is not that difficult, if one is considering some important points.
“Público” is published in Lisbon. It is published in tabloid-format and has a print run of 36.000 copies. The newspaper is tacked. The website is the largest news-website in Portugal, which also is used in South America very often as an independent source of information. The newspaper has 108 journalists, 8 photographers and 11 designers.

Bárbara Reis

Bárbara Reis, 45, first entered the news world at 17, during a summer holiday. She wanted to be a photographer. In the weekly Expresso she ended up learning how to write. Daily Público was born two years later and the founders „took“ her with them. At Público since 1990, she worked at the World Desk and was the New York correspondent for five years. She wrote so much about the UN talks over East Timor’s independence that she ended up in Dili working for the UN for two years. She returned to Portugal in 2002 to be Arts editor. She is Público’s editor in chief since 2009.

Sónia Matos

Sónia Matos is the art director of Público since January 2006. She redesigned the newspaper and its supplements with Mark Porter and Simon Esterson in 2007. In 2008 she lead the design team that revamped Público’s website, including the travel, cultural and life&style microsites and the tablet app for the cultural supplement, Ípsilon. Sónia Matos began her career as a graphic designer in 1990 at the local newspaper “Jornal de Leiria” (that she redesigned in 2012). She worked at the “Diário de Notícias”, a portuguese daily, and at “O Independente”, a weekly newspaper where she was the art director.
 She was member of the jury of several national and international design competitions and her work has been recognized with awards from SND, NH (SND-E), D&AD and European Newspaper Award.



Cover: “Pùblico” always shows a large picture on the cover. The name of the newspaper gets reduced to the letter “P”. In doing so, the attention gets drawn to the topic of the day, which is presented by a picture and a title. The front-page story gets repeated in the newspaper on several pages.


Cover: The consentration on only one topic on the cover is very common in Scandinavia. The editors choose one topic per day. And that topic is then turned into the coverstory.


Multimedia storytelling: “Público” uses the chance to dedecate the coverstory to the 40th anniversary of the Carnation Revolution. On many pages they describe the significance of this day for Portugal. In a multimedia-project the paths of liberation are shown – in the printed newspaper as well as online.


















































A new competition for the clever minded

How can we manage elites in media companies? How can we commit them to ourselves?

The new elite is clever, self-confident, environmentally sound and at its head there will be women. The feminization of society as well as the demographic development will be a challenge. The first indicator for this challenge is the Social Freezing Apple and Facebook are offering. The second screen generation has grown up. Today it isn’t very sexy anymore to earn money with media or even printed media. Even Google or Facebook are old economy for the generations Y and Z. And: The call of money doesn’t work anymore, because the next generations of employees have lost their trust in capital and politics. So, what can a media company do to get more attractive for the clever minded? How do future elites want to be guided? Has the chief editor lost his dominance for the written word and has become a manager of creativity and talent?
In Vienna Werner Katzengruber will show how media companies can make progress again when it comes to the topic of staff. Maybe they can even build a new future instead of letting the future build us.

Werner Katzengruber

Werner Katzengruber is consultant, executive coach, speaker and writer. He studies psychology and Business Administration with the focus on media/marketing. His consulting firm, KHD-Katzengruber Human Development Group, is specialized on strategic development of human resources an organization, corporate leadership, sales-management and coaching of experts and managers. In 2011 he founded his own institute for human resources development where experts are working on scientific methods for aptitude testing. In his Institute for Transformal Concepts (founded in 2014) experts and think tanks are working on developing sustainable concepts for society, politics, economics and management. They are focussing on human beings as culture bearers, who are building their environment and their future through their creativeness. The KHD-Katzengruber Human Development Group has more than 50 media companies and agencies among its costumers.








 – first impressions so far

Does that work? Quality without paper? “Neue Zürcher Zeitung” is breaking new ground in Austria.

A risky project with an insecure result or an exciting road into the future? After the German “Zeit” which appeared with a mutation for print in Austria, the Swiss “NZZ” has now started with an Austrian online edition. With Michael Fleischhacker one of the most noted journalists of the country is responsible for NZZ online. Fleischhacker has been working as chief editor for “Presse” for eight years. Now he has been getting rid of printed media. If it were up to him newspapers would vanish immediately. Fleischhacker and his team are working on new forms of journalism and ways of presentation. They are also trying to find new ways other online services haven’t been taking so far.
In Vienna Michael Fleischhacker will give a summary about – what did work, what didn’t, what was to be expected, what were the surprises.

Michael Fleischhacker

Michael Fleischhacker stared working for the daily newspaper “Die Presse” at 2002, where he was chief editor from 2004 till 2012. Before that he was working at “Standard” and “Kleine Zeitung”. Since 2014 he is responsible for the new online-medium of the “Neue Zürcher Zeitung”.










Only bad news are good news! Really?

How to win relevance and readers again with a new journalistic approach.

Accidents, wars, demonstrations, corruption – and of course many corpses. Our news are loaded with such information. Where there is blood, there is the next headline. But do we really show reality? Or do we scare more and more people – and in doing so lose ground for our own future? Aren’t more and more readers running away because they can’t stand the cruelties in our newspapers? But what can be the alternative? Fair weather reports. Pretty girls, blue skies, sunshine? Or is there a third way? A way for relevant journalism, which secures readers for us? Or even gets us new readers?
In Vienna Ulrik Haagerup shows that there is already a new, modern access to news which is balanced and which shows not only the dark sides but also the good sides. In doing so many new readers, listeners and viewers can be won.

Ulrik Haagerup

Ulrik Haagerup is chief editor at Danish television. Before that he has ben investigative journalist at “Jyllands-Posten”, then head of department and chief editor. Haagerup studied in Stanford. He has been awarded several times for his journalistic work. With his concept of “Constructive News” he was able to clearly increase the coverage in Danish television. Several print-media have by now followed his approach.










Relentlessly omitting! And being extraordinary cool!

“Südostschweiz” just reinvented the newspaper

Where is it still possible to grow? What do people want? How is their consumerism? The result is a completely new local daily newspaper. With less ballast and obligation. The part of the news has become thinner. But there is definitely more space for own stories and background. And: The visual part is on equal terms with the text. The number of articles gets reduced by 25 to 30 percent. Instead of hunting the “small-small”, editors have the possibility to work even two days on just one story. The main idea: The newspaper should differ from the free online offers. And it should offer a real surplus in daily life instead of becoming wastepaper within ten minutes. To achieve that “Südostschweiz” is counting on topics of service from tips for child education to tips for financial investments.
In Vienna chief editor David Sieber and director Silvio Lebrument will explain how they are rearranging “Südostschweiz” and why they are having no fear of any revenge of the readers.

David Sieber

David Sieber is chief editor of “Südostschweiz”. The newspaper is published with a print run of 82.000 copies with three issues for examples in Graubünden. 80 people are working in the editorial office, four of them as photographers, one graphic designer and one picture editor.

Silvio Lebrument

Silvio Lebrument is director of media and member of the managing board of SOMEDIA.


Cover: Very special are the announcements of the topics on the left side at the top. ORiginally the designers of ther Berlin agency “Einhorn” planned a smaller “Skybox”. But the the new cover of “Südostschweiz” was created “in only one afternoon in an extremely cool office in Berlin with creative people”,says David Sieber. At the bottom there will be a large comment every day.


Sport: The sports section is placed on the last pages of the newspaper.


Story of the day: The most important news are placed in the column on the left. “The story of the day” ist the most important part of the newspaper and runs on one or two pages.

























































Introduction to a multimedia reporter-newspaper

“Handelsblatt” is changing like never before.

Compulsory attendance in the editorial office is no longer necessary. Editors can decide themselves where to spend their working hours. This sounds like an exciting experiment of a small medium, which had to find a compromise. But actually even Germans largest economic newspaper „Handelsblatt“ is now working with this system. The consideration behind it is to get more exclusive stories. But the changes in the editorial offices are much more profound: The editorial offices of print and digital are going to merge. Almost 200 editors are arranged in teams and are deciding on their own authority, which text can be offered for the different media platforms – the short news for online and the profound analysis for the printed newspaper.
“Goal of the new structure is it to make the work flow easier, to eliminate unnecessary barriers and to push on quality-journalism”, says Gabor Steingart, director of “Handelsblatt”. In Vienna he will present the concept of a multimedia reporter-newspaper.

Gabor Steingart

Gabor Steingart is one of the most noted journalists of Germany. He is writer of many books, the latest was “Our wealth and its enemies”. From 2001 til end of June 2007 he was leading the office of the news-magazine “Der Spiegel” in Berlin. After that he was working for the “Spiegel”-office in Washington. From April 2010 till December 2012 Steingart was chief editor of “Handelsblatt”. In 2013 he became member of the management board of the publishing group “Handelsblatt”.