Topics 2009

Media changes in 2009 – first “European Publishers Forum” in Vienna

Vienna:  How is the media changing in 2009? This question will be the focus of attention at the first “European Publishers Forum” at the Vienna town hall on 27 April 2009. The forum commences at 9.30 a.m. as part of the “European Newspaper Congress”. The topics:

The media crisis of 2009: Are the developments in the USA a forewarning for Europe? Are we making the same mistakes? Keynote speaker: Stephan Russ-Mohl, University of Lugano. For several months, Russ-Mohl has been researching this topic in the United States.

Online 2009: Why is the turnover of classic media corporations constantly decreasing? What are their chances of eventually making money on the Internet? Keynote speaker: Dieter Rappold, Knallgrau, Vienna.

Advertising in 2009: Changes in the market. Are the downturns in the crisis year of 2009 only temporary, or are classic media losing their ground in the long run? What is the government’s influence? How will we react to advertising bans in the future? But foremost: Where are the most promising new opportunities? A podium of top-class experts searches for answers.

Managers of publishing companies and publishers will be granted preferred and free admission upon previous registration for the “European Newspaper Congress”. The number of participants for the “European Publishers Forum” is limited to 150 people! Registration only for participiants of the “European Newspaper Congress”.

Europe’s Newspaper Trends 2009

A Round Trip On a Creative Continent

Europe’s papers are troubled by decreasing circulation numbers. How do the newspapers react? To fight the Internet and free papers, the editors focus on conceptual and artistic quality. They go for seriousness, elegance and values, which mainly manifests in the design.
The trend  of the last years towards “magazineish” newspapers  with numerous isolated items and white space continues. A growing number of publishers add high gloss magazines to their newspapers, which don’t have to fear the comparison with other magazines.

How to combine design, content and organization – key for successful publishing

Europe’s newspaper of the year, “Svenska Dagbladet”, Sweden: Continuous innovation has transformed Svenska Dagbladet (SvD) from an old-fashioned newspaper into a modern media house. The key success factors are collaboration and the ability to combine design, content and organization.
The “Svenska Dagbladet” recognized very early the unity of print and online. The latest news is on the Internet and the newspaper itself is a daily magazine. Selected contents are designed to be extremely readership friendly with fact boxes and info graphics. The weekend supplement is a highlight of European newspaper design. The “Svenska Dagbladet” was one of the first broadsheet quality newspapers in Europe to adopt the tabloid format. It has a circulation of 194.800 copies.  It employs 210 journalists of which 50 are “subeditors” who lay out the pages. Additionally there are ten photographers and eight designers for info graphics. The website was awarded as “Sweden’s Best Media Website” in 2007.

Clarity Instead of Information Overflow

Europe’s regional newspaper of the year, “Basler Zeitung”, Switzerland: The “Basler Zeitung” has to fight several powerful enemies: The fast Internet and three free daily newspapers. But it appears like an island of clear and factual information in this increasingly confusing market. It tries to present the topics of the region with clear layout and conception.
The “Basler Zeitung” has a circulation of 93.000 copies. It is produced in the Swiss format, which is almost identical to the handy Berlin format. The newspaper employs 90 journalists, three photographers and ten layouters.

30/30 – Is This the Newspaper of the Future

The future of newspapers is a mix of print and online multimedia platforms. Our “30/30″ concept is a print response to the challenge of how to deliver compact and compelling news and stories for the new generations of readers. INNOVATION believes that editors must edit. Smart selection is critical. What we need is necessary newspapers. What we need is Journalism Caviar, not pottage.

News for Free – Print, Online and TV, 24 Hours a Day

The market for free daily newspapers is in no other country as competitive as in Switzerland. “20 Minuten”, the most successful free newspaper and “20 Minuten Online”, the most successful online service used to work seperately – and sometimes against each other. But not any longer. What yielded this change of mind? How do the editorial departments cooperate? What are the first conclusions? What comes next?

“The Path of the Story” – On the Work of a Cross Media Plattform

Since two years the Austrian “WirtschaftsBlatt” (Austrias only business newspaper) is managing news in a very directed way. Depending on the time of day they use the most reasonable channel: Print, newsletter, online or mobile portal. Mario Garcia brought with him his experiences from the Wall Street Journal and refined them for the Austrian business paper.

Head of the online department Alexis Johann (picture left), CEO Hans Grasser (picture middle) and Mario Garcia (picture right) will show how an ordinary newspaper became a fully integrated plattform. They will also tell us about the obstacles they had to overcome and will take stock of the last two years.

How to Seduce the Internet Generation – The Innovation in Reader Guidance

Europe’s local newspaper of the year, “Diari de Balears”, Spain: How to tie the Internet generation to the newspaper? The Spanish local newspaper “Diari de Balears” tries to achieve this with a extremely innovative reader guidance. The editors guide their readership through the newspaper with similar means known from the Internet, such as keywords and links. They highlight keywords throughout the newspaper and bridge the gap between online and offline.
“Diari de Balears” is released in tabloid format and has a circulation of 4.000 copies and is written in Catalan. The newspaper employs 30 journalists, two photographers and six layouters.

Founding in Face of the Crisis

“Presse” – Editor-in-chief Michael Fleischhacker about his experiences after six weeks „Die Presse am Sonntag “. How do the readers, the advertisers and the own journalists react? Are the best days to found a new project? And how is it going on? And what is expected for the future?

How the “Generation Internet” Transforms Classic Print

What will be the newspapers’ core subjects, which topics will it have to share with online and which will it lose completely? Why can it be good to have less readers? Why is the race for news nonsense and can even harm a newspaper in the long run? How online users get addicted to politics in newspapers and why sports news become less attractive.
The Swiss readership analyst and ReaderScan inventor Carlo Imboden will present the latest findings of his online and print research.

“News to Use” – The Newspaper With Additional Benefits

Europe’s weekly newspaper of the year, “Athens Plus”, Greece:
Service, service, service – only a few newspapers are as benefit focused as the Greek newspaper “Athens Plus”. Numerous headings such as “20 Events in 7 Days” or “Familiy Fun” shine with extensive research and professional presentation. Reports, interviews and facts complement the “News to use”. The newspaper is the perfect planning aid for the week and demonstrates how a newspaper can compete with the Internet.
“Athens Plus” launched at June 13th 2008 as a weekly newspaper and is written in English. It is produced in the tabloid format and has a circulation of 2.000 copies. The newspaper employs 15 journalists, one photographer and two layouters.

Sponsors 2009



Pictures 2009