Topics 2011

Tablets: Emotional friends or rational enemies?

Envisioning a new era from News Corporation.

Tablets are not websites, they are not newspapers, they are not magazines or books. What are they then? But above all: Are they our friends or our enemies? And are newspapers offered in tablet form just a passing phase? “Tablets are media that carry all forms of expression: Text, audio and video. And tablets have the potential to replace all other media, not just newspapers and magazines”, says Alfredo Trivino, Director of Creative Projects at News International in the Murdoch Group. What does that mean for us, the papers? Is there only a short grace period remaining for us, and, if so, how can we best use it?

Case Study 1: The master class is perfect on all channels

Politiken, Denmark, Europe’s daily newspaper of the year

The plans that editor-in-chief Lars Grarup has for the future and how he intends to maintain his outstanding position.

Among newspaper publishers, Scandinavia is seen as one of the world’s hotbeds of creativity. Of all the many excellent publications, one national daily from Copenhagen stands out from the crowd: Politiken. It is one of the few newspapers in Northern Europe not to follow a tabloid format. It skilfully uses the large pages to create a newspaper that is heavily characterised by its design. Particularly striking features are the quality of the title pages and the section titles.

It is also impressive how it manages to design the newspaper masthead and elements of the navigation in print, online and iPhone app editions in an identical manner. Readers thus find “their” newspaper transcends all channels and Politiken remains an unmistakable brand.

The Danish newspaper is published in the Nordic format and has a circulation of 103,000. 180 journalists, ten photographers and ten layout artists work at Politiken.

Editor-in-chief Lars Grarup will talk in Vienna about the concept of Politiken, why the classical and the modern do not contradict one another, his current initial experience with iPad, which plans the Copenhagen-based media house has for the future and how he aims to maintain his outstanding position.

„App Economy“ or „Apple Economy“?

Peter Hogenkamp ist Head of Digitial Media at the NZZ media group, Zurich (Switzerland).

Are newspapers heading in the wrong direction again?

News publishers on the Web have made many mistakes with their open access strategy. All of it will now supposedly be corrected with iPad and co. along with a pay wall strategy. Is this new direction the right one? Or are we heading down another wrong track?

Since 2010, Peter Hogenkamp has been the head of digital media for the NZZ media group in Zurich. He is responsible for NZZ’s new online strategy, which will be published in its initial phases beginning in June.

Who is actually in charge of the issues today?

Roland Schatz, editor in cheif of Medien Tenor International in Rapperswil (Switzerland)

Have Facebook and Twitter really replaced the conventional forms of media? And where does the newspaper stand today?

Are conventional forms of media still the so-called fourth pillar of the government or did Facebook and Twitter assume power in the current affairs arena long ago? Do newspapers have any significance at all anymore?

In the light of current political and economical upheavals, Roland Schatz from Medien Tenor analyses which forms of media have the power, which forms have the trust of their audience and which forms ultimately have a future.

And furthermore: why newspapers are a daily pledge. Why readers are not easily surprised. And why brand confidence is ultimately the deciding factor.

Case Study Extra: How infographics bring newspapers to life

How, almost by accident, a door to the new media world is opened.

Infographics continue to be neglected by many editors. This is really quite puzzling, as they have everything that readers and media professionals would want. Infographics tell the most difficult stories, seemingly without any effort. They bring newspapers to life and are also one of the most important links between the old and the new media world. The Swedish newspaper Svenska Dagbladet has its own infographics department; its work is considered to be among the best in the world. The Swedish infographic designers don’t just supply the print journalists with graphics, but have developed their own pioneering brand of infographic journalism.

In Vienna, Anci Holm, Manager of the Infographics Department at Svenska Dagbladet in Sweden, reports on her personal experiences with infographics, which topics are successful and which are a flop even as graphics, how to connect to the new media world and where the editorial department sees itself over the next few years.

Case Study 2: How planned journalism and strong visualization give hope for the future paper

Bergens Tidende, Norway, Europe’s regional daily newspaper of the year

How editor-in-chief Gard Steiro is still acquiring new readers despite the superiority of electronic media.

When you first leaf through Bergens Tidende, you cannot help thinking: This newspaper is very strongly characterised by its visuals. Yet great attention is devoted to the texts: Interlines and supplementary boxes help the reader to absorb the information. With major topics, texts, images and infographics merge to form an informative unit. The team at Bergens Tidende knows how to perfectly visualise complex content. The weekend supplement with the many long photographic sections are a real pleasure.

Positive: Circulation increased from 85,000 to 87,000 copies last year. Advertisements account for more than 50 per cent of the newspaper. Bergens Tidende employs 95 journalists, 15 photographers and ten layout artists. The newspaper is published in tabloid format.

In Vienna, Arne Edvardsen and Gard Steiro will be talking about how new newspaper readers can be acquired despite the superiority of electronic media and where they see their newspaper over the next few years.

Case Study 3: Every day is a surprise

Diário de Notícias, Portugal, Europe’s local daily newspaper of the year

How Ricardo Miguel Oliveira avoids routine in editing tasks and motivates his small team to provide new ideas every day.

Diario de Noticias surprises its readers every day. And that starts with the title page. No title page resembles that of the previous day. The editorial team appears to have an inexhaustible source constantly producing new ideas which the team uses to shape the content of the newspaper. Impressive! The sections always start on double pages. This offers clear guidance for the user. Pages 2 and 3 introduce the local part and are often devoted to a topic of the day. Diário de Notícias is a wonderful blend of newspaper and magazine. A role model for other local newspapers in Europe.

Diário de Notícias is published in tabloid format and has a circulation of 14,475 copies. The newspaper employs 34 journalists, a photographer and four layout artists.

Case Study 4: Sunday Herald from tabloid to magazine

The trend is well-known: newspapers are increasingly becoming magazines. Scotland’s Sunday Herald is the newspaper which has followed this path most thoroughly. What was once a weekly newspaper is now a weekly news magazine.

The makers of the Sunday Herald are among the best in Europe. Nevertheless, they are also struggling in one of its toughest newspaper markets. The Sunday Herald began originally as a conventional weekly newspaper, brilliantly conceived and exceptionally designed. However, economic factors forced its makers to rethink the paper. In 2010, they remodelled the weekly newspaper in tabloid format as a 92-page magazine. The new publication combined the content and design of the previous newspaper with longer, more in-depth articles.

In Vienna, the Sunday Herald’s Editor in Chief Richard Walker will give a short summary of the weekly newspaper’s previous concept and illustrate it’s transformation into a weekly news magazine.

Case Study 5: A Pioneer who does not imitate

Frankfurter Rundschau iPad, Germany, Special prize of the jury

One year of the iPad: Editor-in-chief Rouven Schellenberger on his successes and setbacks – and where the Frankfurter Rundschau wants to be with iPad in 2012.

When it comes to iPad apps, the Frankfurter Rundschau is one of the pioneers. The newspaper publishers do not copy the print edition; instead, they present a “best of” with a strong magazine look on the iPad. The start of an article is announced with a large photo, as is usual with magazines.

Through the use of the same fonts as in the printed FR, it is possible to transfer the printed look to the iPad. The navigation is clearly structured and intuitive. Further offers such as picture galleries, info texts or videos are clearly marked.

The Frankfurter Rundschau makes an iPad application that perfectly meets today’s expectations of this new medium.

In ‘Vienna, editor-in-chief Rouven Schellenberger will be reporting on the first year of the iPad, on its successes and setbacks, his expectations and experiences and where the Frankfurter Rundschau wants to be with the iPad in 2012.

How newspapers become unique

The most successful pioneer of the future in news publishing.

The daily paper may have lost the battle of the news. But what does it still have left? Opinion, background and orientation? All over the world, newspaper publishers are wracking their brains looking for answers. Some are already a few steps ahead and are remarkably successful. Francisco Amaral presents this example and analyses the success factors: These newspapers know exactly for whom they are writing, they offer their readers clear values and they become familiar with them. However, these newspapers also approach issues from a different angle, they organise the publishing process differently and they challenge and encourage their journalists in a different way.

What tablets really offer newspapers

The first answers from media publishers that are already astonishly far ahead on the way to the future.

Tablets take newspapers into the digital age. Tablets are at best a marketing gag for newspapers. Tablets are the future of newspapers. Tablets are nothing but a waste of time. All over the world, media publishers are currently poking around in the dark and all are wondering how important tablets really are. Are they really worth the money they cost? Do they generate new readers? Do they open up new ad customers? And do they represent the long sought-after future? Around the world, some media companies are already substantially further in their search and can offer the first answers. Juan Senior from Innovation Media Consulting Group presents the most important pioneers and their experiences.

European Editors Forum 2011

Wikileaks – the gravediggers for journalists?

Google stole our ads. Will Wikileaks now also steal our topics? Where is the platform for revelations developing to and what will be left for journalists? Will we soon have to prepare ourselves for local Wikileaks? Or will we actually benefit from this new development and be able to use it perhaps? Under the leadership of “Die Presse” editor-in-chief Michael Fleischhacker, leading journalists from all over Europe will discuss the future of our job.

European Publishers Forum 2011

iPad & Co: The opportunities and risks

What benefits do iPad & co offer newspapers? Additional sources of income or just extra costs? How many apps do we need? Is a copy of the printed newspaper sufficient for a start or does it require an entirely separate approach? And how do we organise the production? What price does the editorial board have to pay? Do apps distract from the actual work, i.e. producing a good newspaper? Publishers, media managers and editors-in-chief from all over Europe will be discussing the future of this new medium and its effects on newspapers at the European Publishers Forum 2011.

Panelists of this discussion:

  • Pit Gottschalk, Axel Springer AG,
  • Christian Lindner, Rhein-Zeitung, Editor-In-Chief
  • Peter Hogenkamp, NZZ-Gruppe, Head of Digital Media
  • Kirsten Annette Vogel, TOP.IfM Institut für Medienprofis, Coach and Trainer for Journalists
  • Michael Grabner, Michael Grabner Media (Moderator)


Europe’s newspaper trends in 2011

A journey through a creative continent with Norbert Küpper, the founder and organiser of the European Newspaper Award.

Ten years of online, and soon one year of apps. How are newspapers changing in Europe? It can be discerned that the trend towards a tabloid format is continuing unabated. Over the last year, newspapers in the Netherlands, Belgium and Ireland have converted to the smaller format. The main trend: newspapers are being made more visual. Photographs, infographics and illustrations are being used more strongly as elements to convey news. Another trend: In German-speaking Europe, the texts are becoming longer again. The editorial boards are offering more background; there are fewer brief reports.

The European Newspaper Congress will take place!

We are happy to announce that the European Newspaper Congress will be taking place in Vienna from 25th to 27th April as planned. The Europe-wide ban on flights due to the volcanic eruption in Iceland meant that until today, it was not clear whether or not Europe’s biggest newspaper conference needed to be postponed. With the situation returning to normal over the last 24 hours, the full programme can now be implemented. Even if the situation should become significantly worse again by Sunday, alternatives have been found in the majority of cases for both speakers’ travel arrangements and for individual programme items. Should this be the case, we will continue to inform you via e-mail and via our website. Looking forewart to seeing you in Vienna!

Fear and freedom

How abuse of power is changing journalism and why good journalists must above all have inner freedom. How journalistic creativity arises and the part editors-in-chief play in this. Why editorial departments which are free from fear perform significantly better – and can thus also be smaller in size. And why better journalists ultimately help make a better world.

How independent is journalism?

Leading editors will discuss how media are working in a conflict zone, caught between economy, politics, law and society.
Dr. Thomas Leif, SWR, chief reporter television ; Tom Schimmeck, author; Dr. Charles E. Ritterband, NZZ, correspondent in Vienna; Mathilde Schwabeneder, ORF, correspondent in Rome; Dr. Hel­mut Dumfahrt, JTI Austria, Head of Corporate Affairs & Communications Central Europe; Dr. Peter Zöchbauer, attorney-at-law.

Sponsors 2011



Pictures 2011