The digital transformation – will media companies turn into companies without media?
Will quality media in the future be funded by patrons and the state? What the change of media business means for journalism and how journalism will be funded in the future. Panel discussion with editors-in-chief, media managers and politicians.
2020 – the change has taken place much earlier than expected. Also in the media business. First of all the traditional trade as advertiser almost completely failed, after it has gotten under pressure by the new online competitors. The new providers weren’t very interested in advertising. They mostly avoided the traditional media and so many media companies got stuck with high fixed expenses, which they were not able to reduce any more. One after the other daily newspapers had to reduce their dates of publication, while others even had to shut down their business completely. In all European countries massive programs to financially support media took place, which should keep the fourth estate alive. Smart media companies had bought their own online platforms in time: job platforms, dating platforms, real estate platforms. With that they could make high profits, while in their “content-division” the loss turns bigger and bigger. Because of that many media companies turned their back on their media and concentrated on their online platforms. Only seven more years to go till 2020 – seven plaguy years?
Europe’s newspaper trends in 2013 – three answers to the accelerating of news
How do European newspaper creators meet the challenges of the future? Norbert Küpper, founder and host of the European Newspaper Award, analyses the current developments on the basis of 100 examples.
Europe’s newspapers are reacting on the acceleration of news with three strategies.
- Stories are presented with more details and background. More and more a whole page is dedicated to only one topic.
- Stories are told in alternative forms of storytelling. For example stories are organized in ten bullet points or have an additional timeline.
- Stories get much more visualized. Combinations of pictures, graphs and text are run on two to eight pages.
Case Study “Salzburger Nachrichten”: A Sunday paper – for tablets only
Is it possible that an app can replace a printed newspaper?
In November 2011 the “Salzburger Nachrichten” started with an own daily edition for the iPad and so could close the gap on sunday. Print and online should take the best parts of the newspaper, the digital content and of articles that were especially developed for the iPad to create 20 pages daily for the tablet. Those 20 planned pages today turned out to be 40 to 60 pages.
The tablet-supply on sunday is clearly orientating on a sunday newspaper and is providing news, many columns and a magazine, which is continuing the weekend-edition of the newspaper and is giving more background and news from correspondents.
Right now the supply is for free, but a model for subscriptions is planned. With the pay-model also suolutions for android-tablets will be found and so the technical reach can be doubled.
In Vienna Maximilian Dasch and Thomas Hofbauer will talk about their plans and experiences and will also explain, how the app can be an alternative for the printed newspaper and which meaning it has in the digital portfolio of the media company. They are also going to show their editorial workflow and are going to talk about their eyperiences with the use of the app.
Case Study “De Tijd”: Small but still world class – how does that work?
“De Tijd”, Belgium, is Europe’s national daily newspaper of the year
The Belgian business journal “De Tijd” is, considering visual storytelling, one of the best worldwide – when it comes to the telling of stories by visual means. Portraits with quotations, highlighted numbers, illustrations and info graphics are included in clever proportioned texts. “De Tijd” is skilfully using all tools of modern storytelling. This is surprising as the Belgian business journal only has 39.000 paying readers. Five layouters are supporting the 85 editors in their daily work.
“De Tijd” shows that also small newspapers can be among the best of the world, because creativity first of all needs masterminds and enthusiastic hearts and not till then there is a need for money.
In Vienna editor-in-chief Isabel Albers and art director Jan Nelis will talk about the concept of “De Tijd”, how journalists and designers walk together into the future, which plans the Belgian publishing company has for the future and how it is planning to keep it’s outstanding position.
Case Study “Trouw”: The new profundity in the newspaper – with daily supplements
“Trouw”, the Netherlands, is Europe’s national daily newspaper of the year
“Trouw” – besides the traditional ressorts of a national newspaper – also has a lot of supplements, like the daily “de Verdieping”, where topics are presented in a more detailed way. In 2012 two more magazine-style supplements have been developed: “letter & geest” (letter and mind) with the subtitle “for readers and thinkers”, and “tijd” (time), which also concentrates on a more detailed view of topics of daily life. With that “Trouw” is doing much more than only daily news and it is more and more turning out to be a daily weekly newspaper.
“Trouw” has a print run of 105.000 copies in tabloid format. It is published in Amsterdam. The newspaper is employing 105 journalists, 14 photographers and 14 designers.
In Vienna chief editor Willem Schoonen and art director Henk Marseille will explain, how they are reaching a new profundity of reading and how their readers are reacting.
Tablet 2013: The creators, the users, the future
How three completely different media companies are using the new technology and which experiences they are having.
Tablets should take a key role for the future of the media. What part of the expectations did come true, what was postponed? An interim result of the white hope by Daniela Kraus, shown on examples of “Spiegel”, “SZ”-magazine and “Kronen Zeitung”.
On the podium will be Bernhard Riedmann (“Der Spiegel”), Wolfgang Luef (“SZ”-magazine), Paul Tikal “Kronen Zeitung”) and Daniela Kraus (manager of “fjum_forum journalismus und medien wien”.
Case Study “Bygdanytt”: A print run-dwarf is role model for Europe’s newspapers
“Bygdanytt”, Norway, is Europe’s local daily newspaper of the year
Without any doubt: “Bygdanytt” is made by professionals. The small team of six people is working with enthusiasm and perfection on every single page of this local newspaper, which is published two times a week. With the choice of its topics and pictures it is surprising the readers again and again. The readers and their interests are the centre of attention. The quality of the pictures and supplements can easily keep up with big newspapers. The newspaper is showing an easiness and cordiality, as one cannot imagine any better.
“Bygdanytt” is published in western Norway and in 2006 had a print run of 4.295 copies. In 2011 the print run was 4.647 copies. The newspaper is printed in a half Nordic format and is bound. It is published two times a week. “Bygdanytt” has six editors, who write, take pictures and do the layout.
In Vienna editor-in-chief Frode Fjellstad will talk about the concept of “Bygdanytt”. He will explain how an extremely small team can organize the daily work and get results, which can be a role model for big newspapers.