Let´s keep rethinking everything
How media, publishers and journalists are experiencing a dramatical process of change and what this means for all of us.
Process of change – perils and chances
Why changes in our branch needs professional communication. And what should be considered.
Within the last few years there were only small changes in die industrial sector of media. That’s why the massive changes which now endanger the existence of many media companies are even more brutal. To the most important questions about the future there are actually no final answers. This creates extreme insecurity – especially among the staff. And that although change should be just change. Even if it wasn’t necessary for the most media companies: to get through these extremely difficult times a professional communication and a clever strategy of leadership are needed. In Vienna Wolfgang Rosam will explain why some processes of change succeed while others flop – and which characteristics media companies have to be aware of.
Investing instead of resignation – Rebuilding media houses with courage and curiosity
If nothing is the same as it once was, everything has to be thought of and tried out. The Change Process at NZZ.
The time for easy solutions is over. Instead of selling ads and subscriptions, media enterprises will need many sources of revenue in the future. Media companies have to get much more focused on selling. They need a completely new competence of technology. To reach that the will have to buy knowledge and staff from other lines of business. This will cost a lot of money and patience, says Veit Dengler. Above all a new business culture, which allows mistakes, is needed. Because we will focus many mistakes before we get to the perfect solution. That’s what the new CEO of NZZ is sure of.
In Vienna Veit Dengler, CEO of NZZ will explain the Change Process of the NZZ and what it means for the editorial office.
Achtung, robot journalist! The advent of automation auxiliaries in traditional newsrooms
With automation and specialisaton joining forces, a brand new concept in the area of sourcing, producing and disseminating news is gaining ground in today’s newsrooms: start-up companies from Germany, Finland, or Ireland are being hired to deliver an array of services that traditional news agencies and other long-established partners do not offer. The new players help to discover, sort out, organise, produce and distribute unprecedented forms of content, including unique photography, relevant viral videos, appealling information graphics or consistent summaries of the most important tweets from Twitter’s inexhaustible stream. ENC 2014 will be presenting intriguing results from such novel cooperation models.
1. Scoopshot (Finland):
www.scoopshot.com accelerates, simplifies and refines the way publishers and costumer brands work with photos and engange with their audiences. Based on the concept of crowdsourcing, photos can be submitted through the Scoopshot mobile app by any registered scoopcshot user. German-market clients to date range from publishers such as Holtzbrinck (Der Tagesspiegel), WAZ and Deutsche Welle. Brands like Heineken, Nokia and even Google use Scoopshot, too.
2. Tame (Germany):
The idea behind http://tame.it is to make Twitter’s realtime stream manageable. The Berlin-based startup with customers ranging from the New York Times, BBC, Zeit Online has developed a code to sort tweets along themes and hashtags, accounts, relevance as well as other criteria. At any time, results can be retrieved over a period of 24 hours. At the European Newspaper Congress Tame will present a brand-new feature that enables publishers to see at one glance the impact of Twitter on their follower-base.
3. Datawrapper (pan-European):
www.datawrapper.de was designed to facilitate the visualisation of data journalism across mainstream newsrooms. The system spills out interactive charts that are meaningful, accurate and journalistically appealing. As it is key to support editorial teams particularly when they work on deadlines editors can create a chart within minutes and embed it into their digital products with only a few clicks. The tool was first published in 2012 and the list of users includes newspaper brands as well as tech companies such as the Guardian, Twitter, Der Standard, NZZ, Der Spiegel, Die Welt, Washington Post, Fairfax Media. In 2012, Datawrapper won the African News Challenge Award and in 2013 the best-startup-for-news award from GEN www.globaleditorsnetwork.org.
4. Niiu (Germany):
www.niiu.de works like a bespoke hybrid publication and a digital newsstand in one tablet app. As users can chose editorial content from different news brands, Niiu aims at people who wish to obtain a bouquet of information across various sources and sections. At the same time, Niiu offers a new and promising distribution channel for publishers. So far, Niiu has been able to establish a cooperation model with more than 30 newspaper brands, for expamle Axel Springer’s BILD, Welt and Hamburger Abendblatt, with NZZ in Zurich and with Holtzbrinck’s Tagesspiegel.
5. Retresco (Germany):
www.retresco.de manages the automation of editorial operations and thus improves content-driven business models. It offerts algorithm-based processes such as semantic search and analysis, content aggregation and curation and content distribution. Retresco’s solutions vary from client to client: in one case Retresco automatically configures topic sites, in an other case user questions are being answered without any member of staff interacting. Whatever solution, Retresco’s services have in common to enhance processes along the entire value chain, boost user engagement and improve relevance for search engines. Clients include United Internet, N24, FAZ.net, Rheinische Post Digital, Augsburger Allgemeine, Südwest Presse Online, BÜNDNIS 90/DIE GRÜNEN, the German Federal Ministry of Health.
6. text-on (Germany):
www.text-on.de shows treasures that can be found worldwide in growing data bases for companies, organisations and media. Important content is sorted out and gets transformed from numbers into text. To realize this for the complicated German language, text-on is cooperating with the Fraunhofer Institut. The company knows how to reconstruct the human language instead of concentrating on cloze. With a prototype text-on is producing news about the German Bundes League and is searching for investors to enlarge its range. Antetype for this business model are successful supplies of Narrative Science and Automated Insights.
7. teleocon (Germany):
tevine, the teleocon virtual newsroom system, is a user-friendly sytsem which makes it possible to organize work of whole editorial offices merely virtually via pc, tablet or smartphone. Inspired by “LiquidFeedback”, the decision-making platform of the German “Piratenpartei”, it enables mor transparency and democracy in editorial offices – with a notable tightening of the work flow. Physical presence is no longer necessary: Every member of the staff can take part of the editorial work from everywhere worldwide. All decisions are documented legally in tevine. Managing editors, editors-in-chief, heads of programming and editors can identify problems in the editorial workflow immediately and delete them very easily.
tevine also realized the developement of CENTURIO, an innovative online magazine for men. 44 bachelor-students from an University in Berlin created it within less than 12 weeks. The online magazine is also known in China.
Journalists are just like football players – but will they make a team?
Journalists and professional football players have much more in common than it might look like at first sight. They are strong personalities with great skills. But this doesn’t automatically turn them into team players. Although almost always it is the effort of the team that decides about victory or fail, also in an editorial office. Only a strong team can dominate. How can a team be formed? Which tasks does the captain have, in our case the editor-in-chief? How can journalists be prepared in the best way – physically and mentally?
In Vienna Prof. Hans-Dieter Herrmann will talk about teambuilding – also in editorial offices.
Case Study “Freunde von Freunden”: Creating relevance in a networked community
The magazine “Freunde von Freunden” from Berlin is reporting about creative an urban people from all around the world. It has created a distinctive community and business model.
Digital Communities are the talk of the town in the publishing world – but who really knows how they work and how they can be turned into profitable business models? There is a lack of expertise and experience particularly amongst German-language media, which is why we chose to present the Berlin-based community FreundevonFreunden.com. It is an outstanding vertical model which started as recently as 2009 as an independent online magazine about the urban lifestyle of the creative classes. Today, FvF is a complex viral content brand that combines magazine journalism (identity), social interaction (sharing) and eCommerce (demand creation). To some extent similar to Vice Media, FvF’s model includes a creative agency and a production company to support client marketing. FvF’s unwavering dedication to investing in a captivating premium journalism formula on the levels of text and imagery as well as audio and video has led to considerable cooperations with established (legacy) brands such as DIE ZEIT: www.zeit.de/serie/freunde-von-freunden
In Vienna Zsuzsanna Toth, “Freunde von Freunden”, will explain, how to develop a market of a much sought-after group of costumers using journalistic means.
Case Study “NRC Reader”: A news formula for success? Less news for more money.
When the Dutch newspaper group NRC launched its tablet app “NRC Reader” in February 2013 no one could foresee its impressive track record since then: the operation reached its breakeven after only nine months with 11.000 subscribers. The costs for a subscription are € 5.99 per month or € 59.99 per year. From the beginning, Ward Wijndelts has been in charge of the project, which he developed in close cooperation with Jelle Prins and his team at the Amsterdam-based design and developing agency Moop. The result is an arresting app with great usability, subtle and beautiful design and imagery as well as an offering that is boiled down to only seven to nine stories per day – most of them long-form reads. This approach makes NRC Reader an outstanding news digest app in European quality publishing sphere – and perhaps the most compelling one. Furthermore, the app pushes the boundaries as it increasingly combines journalistic content with native advertising (there is no traditional display advertising). User figures show that readers accept this new form of business model. For the time being, Ward’s conclusion is that “people want to have less and pay more”. If he is not mistaken, then he may very well have discovered a success formula for newspaper publishers, just as the famous architect Mies van der Rohe once put it: “Less is more”.
In Vienna NRC-project manager Ward Wijndelts and the chief of the agency Jelle Prins will talk about their experiences after one year of NRC Reader and will also inform about the potential this new project still holds.
Case Study “de Volkskrant”: The traditional departments are replaced by “the most important”
The Dutch newspaper “de Volkskrant” has turned its back on traditional departments. Not the grading of topics but “Ten eerste” – the most important – is in the center of the offer of reading.And so it can happen that foreign topics are placed next to local ones and a story about sports is located just next to a cultural story. Always provided that the topics on this day are really important to the readers. With this concept the newspaper is adopting an attitude: It tries to help the reader with putting the topics in order – a very old duty of newspapers, but realized in a completely new way.
“de Volkskrant” has been changed into tabloid in 2010. The newspaper has been able to increase its print run by 10.000 copies and today has a print run of 262.537 copies. There are 180 editors, eight freelance photographers and ten designers working at “de Volkskrant”.
In Vienna editor-in-chief Philippe Remarque and Sandra Zuijerduin will talk about the reaction of their readers and how the editorial office is going to advance it’s concept.
Case Study “Leeuwarder Courant”: The daily surprise is the product claim
Many newspapers nowadays try to surprise their readers with special topics or an extraordinary layout. “Leeuwarder Courant” does this with perfection – day by day. The newspaper is using many modern journalistic styles. In doing so it achieves a surprising mix of topics in a magazine-like layout. Even the local part is turned into a daily magazine.
“Leeuwarder Courant” is published in tabloid format with a print run of 70.000 copies. 80 editors, four photographers and four designers pruduce this Dutch regional newspaper.
In Vienna editor-in-chief Hans Snijder and art director Alie Veenhuizen will talk about the way the newspaper reinvents itself every day.
Case Study “Hallingdólen”: Alternative types of stories and visual storytelling in local news
“Hallingdólen” is attracting attention because particular people of the region are put into the center of the news coverage. There reports are strongly supported by visual means: Photo-reports and visual storytelling are not an exception, but are a journalistic repertoire taken for granted by the journalists. Besides the regular newspaper “Hallingdólen” also publishes inserts, where local and historic topics are edited with information graphics, photo-reports and texts. By the way: Last year the subscription-system has been extended. Hallingdólens has developed the businessmodel 1 subscription – four platforms: Not only the printed copy is included in the price but also the version for online, mobile and tablet. Hallingdólen was the first newspaper in Norway who introduced paywall and this model. Today, 20 to 25 Norwegian newspapers have various models of paywall.
“Hallingdólen” is published in Ål, Norway. The city is located in the center of Norway, between Oslo and Bergen. Both cities are about 300 km away. The newspaper is printed in a half Nordic format and is stiched. “Hallingdólen” is published three times a week with a print run of 9.460 copies. Nine journalists, one photographer and two designers work at “Hallingdólen”.
In Vienna editor-in-chief Bjarne Tormodsgard will inform about how extraordinary achievements can be made with a small team.
Case Study “Welt am Sonntag”: The brilliant tricks of the German classic
“Welt am Sonntag”, Germany, is Europe’s weekly newspaper of the year
Sometimes there is a black-and-white picture with an extreme picture cut on the cover, sometimes there are falling ice cubes on the front page. “Welt am Sonntag” knows exactly how to surprise the readers: With a modern, easy to read appearance, but also with alternative forms of stories – for example when Peer Steinbrück was presented as a candidate for German chancellor. The cover story gets up to six pages. Often these pages show a lot of pictures. Also black-and-white pictures are used, which look documental.
“Welt am Sonntag” is published in the Nordic format. Together with “Welt am Sonntag kompakt” it reaches a print run of 401.518 copies. “Welt am Sonntag” is published in an editorial association with other newspapers of “Axel Springer AG”.
In Vienna editors-in-chief Frank Schmiechen will talk about their experiences with the sunday-edition.
Frank Schmiechen started his journalistic career in 1988 as a freelance journalist for several newspapers and magazines in Hamburg. In 1994 he joined the editorial office of “Bild”, where he later on became chief of production and then editor in chief and was responsible for the design and production of the national edition. In 2001 he was art director of “WELT” and “Berliner Morgenpost”. In 2004 he developed “WELT KOMPAKT” and as assistant chief editor was responsible for this newspaper. Since 2010 he is working as one of the editor-in-chief of the “WELT”-group and is responsible for “Welt am Sonntag”.
Case Study “publico.pt”: Storytelling for tablet & Co
Simone Duarte is editor-in-chief of www.publico.pt. Before she started her work for “Público”, she was the head of New York Bureau for TV Globo, the major Brazilian network, for almost four years. For the reports about the 9/11 attacks she was nominated for an Emmy. She worked for TV Globo for almost 15 years as a journalist, international commentator and editor. Simone Duarte directed and produced the documentary “En Route to Baghdad”, about the life of Sergio Vieira de Mello who was killed in the attacks against the UN in Iraq in 2003. The documentary was shown on several TV-stations and at film festivals around the world. It won the silver medal from the United Nations Correspondents Association. Duarte holds a MS in international Affairs from the New School University and a Degree cum laude in Journalism from the Federal University of Rio de Janeiro.
“publico.pt”, Portugal, is Europe’s online-medium of the year
“publico.pt” is the leading news-website of Portugal. Typography and colours are identical with the printed newspaper. This assures a media-convergent branding.
but the creators of this service are not a supplement of their newspaper. They are perfectly skilled. For example they did a perfect combination of photographs, texts and historical movies for the 50th anniversary of Martin Luther King’s speech “I have a dream” (publico.pt/revista2#!r20130811). Or an article about the forest fire in Portugal, which is an extraordinary good example for data-journalism. One can see region by region where there already have been forest fires in the last few years (publico.pt/floresta-em-perigo/dozeanos-de-incendios).
“publico.pt” has 12 million visits, three million unique visitors and 50 million pageviews per month. The website has more than 400.000 fans on facebook. “publico.pt” automatically adapts to the width of the monitor – no matter if it is on the mobile-phone, the tablet or the computer monitor. The website has 20 journalists, but uses articles of the whole editorial office with 100 journalists. “publico.pt” has nine photographers, three webdesigners, four graphic artists and four IT-specialists.
In Vienna editor-in-chief Simone Duarte and art director Sónia Matos will talk about common aims with the printed newspaper and will also inform about independent ways of the online-supply.