Themen 2016

Interim results

The power of rumours

In the discussion about refugees rumours are occupying a very ambivalent position. They are telling about sexual abuse, destroyed supermarkets, robbery, assaults, frozen people and passive people. To prove a rumour wrong, parts of it have to be repeated. But this helps to spread the untruth again and to turn rumours into felt truth. This poisoned atmosphere makes politics, media and even the public suffer. How can we deal with this new phenomenon? Is anybody listening at all? Or are we as the “liar press” already a fixed part of the system?
Paul-Josef-Raue, chief editor of “Thüringer Allgemeine” is analyzing this phenomenon and is discussing it together with journalists and experts.

Constructive Journalism – Hope or Hype?

Many media seem to be fixed on the negative: war, crises and catastrophes. This onesidedness is causing discussions in the public. Many journalists ask themselves if it wasn’t their task not only to report about social problems but also about possible solutions. Because of the declining popularity of the press a constructive journalism (in addition not as a dogma) could bring back more relevance and surprises.
Michael Gleich born 1960, is journalist, writer and initiator of many media projects. For 20 years his main focus lies on the solution of social problems: Diversity (how can we use animals and plants without destroying them? How can we turn cultural diversity into a chance?) or areas of conflict ( How can we return to peace?). He has received many awards for his work.

Europe’s newspaper trends 2016 – visual journalism

How are Europe‘s newspaper designers coping with the new challenges? Norbert Küpper is analyzing the current developement on the basis of 100 examples.

  1. The cover gets defined in a new way. Some newspapers are only showing two or three topics on the first page. In Scandinavia they even use only one single topic on the whole page with a large picture.
  2. Visual storytelling, alternate storytelling and the visualization of topics are this year’s trends at printed newspapers. Instead of using many words, complex events get presented as a combination of texts, pictures and information graphics. By now even local newspapers are following this trend
  3. Newspapers still are starting with new products, like for example business journals or newspapers for kids. Serials are getting bundled into books.
  4. Social Media has been conquered quite easily. News are naturally shared on facebook.
  5. Online editorial offices more and more are doing multimedia stories like „Snow Fall“ of the „New York Times“.

A milestone in reader interest research: „20 Minuten“ is decrypting the nature of women

Although this is just the beginning, „20 Minuten“ has set a milestone in reader interest research. With a new app the free Swiss medium is collecting socio-demographic data through the log in, which can then be combined with content. The editorial office has already collected about 100.000 data records. And so they know which groups are consuming which content. A special attention is payed to the women, which are known to completely block certain topics. „20 Minuten“ is now looking for a way to change that.
In Vienna Peter Wälty, Director Digital Innovation of „20 Minuten“ and Marco Boselli, chief editor of „20 Minuten“ will describe what they have won with their data so far and how they are implementing them in the editorial office.


World of Media 2020 – Will there be a renaissance of print, following the digital storm?

20 years after the big market break of the internet it is time to take stock: What can be told about the threatening and mysterious “power of digitalization”? Which of the promises and threats have come true and where are we falling for the “digital hype”, without really understanding the phenomenon? Are we at the beginning of a radical transformation of media or are there already structures of a “post-digital order of media”?
What can we expect from print and online in the next few years? Is the “Wild West” of internet over and is there a process of clearing up following? Why are so many old forms of media coming back again? For example in tv. Is it easy to recognize the future of media, if we first take a look at the human brain?
The futurologist Matthias Horx is presenting a holistic system which allows a prediction of an interdependency between technology and society. He is analyzing the evolution of knowledge, information and content through the cultural and communicative technologies and is discussing the following questions: Will there be a renaissance of print? Where are the systemic boarders of digitalization? Where are journalism and content heading for in a climate of social hyper-excitement – keyword “liar press”?

Matthias Horx is publicist and executive consultant. Together with Peter Wippermann he founded “Trendbüro” in 1993 in Hamburg. After he left the office in 1997, he founded the “Institute of Future” in Frankfurt, with local branches in Munich and Vienna. Till 2005 he was member at the journalistic network “Achse des Guten”.

European Editors Forum 2016: Five final exits for journalists

Last exit journalism 1: Five basic recommendations how to resolve the critics of liar press

Two zeroes are not an eight: Long time before the defamation of journalism there were fails in the coverage of politics, economics, as well as in the reports about companies, foreign countries and migration. Roland Schatz is showing the five most important fails and is offering solutions.
Roland Schatz, founder and chief of the international research institute Media Tenor, Zurich. More information here.

Roland Schatz is the Founder and CEO of Media Tenor International and InnoVatio Publishing. Schatz is a journalist in the 5th generation of his family and has devoted the past 30 years to implementing Perception Change by empowering media. In 2008, he launched, together with Prince Ghazi of Jordan, the C1 One World Dialogue foundation, to improve Inter-Faith-Dialogue. The InnoVatio network of academics, entrepreneurs and media leaders initiated the UN Global Sustainability Index. Schatz hosts masterclasses on ‘Unlearning Intolerance’ at the UN and teaches at the Institute for Future Management of the Sigmund Freud University in Vienna. In 2013 Schatz was ap-pointed Senior Advisor to the General Director of the UN in Geneva.

Last exit journalism 2: Why the advertising industry cannot survive without any key media

Only professional journalism can effectively keep opinion leaders. Thanks to exclusiveness and investigation the leading group can be addressed, which is the most important for the advertising industry. Print first, then tv and radio and then internet.

Sebastian Turner, Berlin. More information here.

Last exit journalism 3: First success thanks to constructive news

First of all tv-stations in Sweden and Finland followed the example of Ulrik Haagerup. With constructive news the chief editor of Danish broadcasting achieved to stabilize and extend the  coverage and the volume of advertising. Now also BBC started to follow the principles of Ulrik Haagerup. The Dane was immediately asked to realize this project. In Vienna Haagerup will inform about new concepts and success in Europe.

Ulrik Haagerup, chief editor of Danish broadcasting, Copenhagen. More information here.

Last exit journalism 4: Overcoming of stereotypes thanks to exclusive interviews

“IS kidnapped Islam”  with this headline in “Bild am Sonntag” the Grand Mufti Shawki Allam gave surprising insights to the hard daily routine of the oldest research center of islam Dar Al Ifta in Kairo. In Vienna the most important imam of the sunnite world will talk about the consequences of the Danish cartoons, fatal fatwas and the unconditional interchange with journalists.

Grand Mufti Shawki Allam, Kairo. More information here.

Shawki Allam in the nineteenth and the current Grand Mufti of Egypt since March 4th, 2013.
Shawki Allam was born in the Nile Delta governorate of Beheira. He received his PhD in 1996 from the Al-azhar University in Jurisprudence and Sharia law. Prior to his appointment as the Grand Mufti of Egypt, he served as the chairman of the Department of Jurisprudence at the School of Sharia at Al-Azhar University’s Tanta branch.
In February 2013, he was elected by Al Azhar’s council of senior scholars replacing outgoing grand Mufti, Ali Gomaa. This makes the first time that the Grand Mufti has been elected by Islamic scholars rather than appointed by the state
The position of Grand Mufti is seen as very influential in Egypt as well as throughout the Arab and Islamic world. The Grand Mufti is the first and primary source of religious authority, is seen as the symbolic religious representative of the whole state, and issues fatwas on religious matters. His office, the Dar al Ifta (literally, the house of fatwas), an agency charged with issuing religious legal opinions on any question to Muslims who ask for them, issues some half a million fatwas a year in ten different languages, including both the official ones that he himself crafts on important issues and the more routine ones handled via phone and Internet by a dozen or so subordinate muftis.
Dr Allam is a prolific writer. He wrote more than a dozen books on various issues of Islamic Law including women’s political engagement, Criminal justice, codification of Islamic Law, religious minorities and Islamic thought.
Since his appointment as the Grand Mufti of Egypt, he made it a point to reach out to the whole world to promote an authoritative picture of Islam and spread peaceful coexistence and build bridges of understanding and cooperation. He was recently named the best promoter of interfaith understanding in 2014 by the interfaith alliance in South Korea.
He was recently selected the President of the world supreme council of Fatwa authorities. It is an initiative launched in Cairo of the senior leading Grand Muftis worldwide.

Last exit journalism 5: corruption, refugees, breast cancer – the largest data pit for journalists is open

Nothing will ever be the same again since Michael Møller took on responsibility for the largest UN base in Geneva. First of all the director general director changed the communication with journalists: unconditional access to data, expertises and trends, which have been collected in all UN units like WTO, WHO or UNHCR. The largest data pit is now open for journalists – as a base for exclusive stories and with the goal to achieve a monopoly position.

Michael Møller, director general of UN, Geneva.

Michael Møller is Director General, United Nations Office at Geneva. Møller brings to the position a wealth of experience, having served for more than 30 years as an international civil servant in the United Nations. Most recently he was Executive Director of the Kofi Annan Foundation from 2008 to 2011. Prior to this, he served as the Secretary-General’s Special Representative for Cyprus (2006-2008) and Director for Political, Peacekeeping and Humanitarian Affairs in the Office of the Secretary-General (2001-2006), also serving concurrently as Deputy Chief of Staff for the last two years of that period.

Case studies

Four extraordinary media projects and their organizers.

Case Study Kvinnheringen: Teamwork, Teamwork, Teamwork: How even small ones can create something really big

“In order to create something big, we need teamwork, teamwork, teamwork, a touch of craziness and, of course, a talented stuff”, says Tomas Bruvik, chief editor of Kvinnheringen, which was awarded “European Newspaper of the Year” in the category of local newspapers.

The newspaper is published three times a week in Western Norway with a print run of 4.100 copies. In Bruvik’s team there are five journalists and one designer. There is no permanent photographer. Kvinnheringen has a clear magazine design with large pictures and a lot of white space. The strength of the newspaper lies in its long-form stories. There are editions dedicated to a singly topic like for example Mother’s Day. But there are also topics that run over five or six double pages. All in all an interesting presentation of local news.

In Vienna Tomas Bruvik will explain, how he organizes his team in daily work and how he can reach the perfect mix in the newspaper as well as with his staff. Vidar Håland will show how it is possible to create a particular picture language without an own photographer.

Case Study Ara: Newspapers are seen with the eyes – so let’s show something!

Since the foundation of the Spanish newspaper Ara five years ago, Cristina Córdoba works there as art director. “Newspapers are seen with the eyes – so let’s show something!”, is one of her maxims. She is brilliantly transferring the journalists’ texts into visual storytelling. Together with chief editor Ignasi Aragay she will describe how this workflow is realized. An important characteristic of Ara are the supplements with topics like education, books or environment. With regards to content Ara is more like a weekly newspaper. Analyses and background stories with long texts and information graphics are very important. The newspaper is published in Barcelona in Catalan and has a print run of 20.000 copies. 50 journalists, nine photographers and six designers work at the newspaper.

Case Study De Morgen: Only 30 journalists work for Europe`s best daily newspaper

“De Morgen” in Brussels has only 30 journalists, but surprisingly a lot of photographers: 17, all of them freelancers. Besides that five designers and one designer for information graphics is working there. After 2006 and 2008 it is the third time that “De Morgen” is awarded Europe’s best national daily newspaper. How come? Is it because of reduction and relevance at the journalistic working process? In Vienna art director Arne Depuydt is presenting “his” “De Morgen” and will talk about his experiences at the latest relaunch in October 2014.

Case Study Expresso: Alternate ways of storytelling: This is an example of best practice!

At “Expresso” many people are breathing, feeling and thinking together: 74 journalists, 16 photographers, 18 designers. The result is extraordinary.The portuguese newspaper “Expresso” is a perfect example for alternate ways of storytelling and for an intense visual presentation of content. “Expresso” has been awarded Europe’s best weekly newspaper.

In Vienna chief editor Pedro Santos Guerreiro and art director Marco Grieco will show, how they are planning, developing and realizing stories together. They will explain which tricks they are using – and why sometimes they are failing.


European Publishers Forum 2016

There are impressing examples of media, agencies and brave young entrepreneurs who are spreading news, pictures and videos using new technologies, ways of offers and modern communication-tools.

We have selected some cases which are pioneers in their segment and which are setting an technological example.

New Ways in Publishing and Commerce in Japan

In Japan digitalization is progressing very fast. For example: since february online-gamer can pay with „Web Money Japan“. 90 per cent of all households are connected to the latest and fastes mobile technology. Worldwide  the most money on apps is spent by the Japanese. Besides gaming and music streaming also offers of e-publishing have been established. How are japanese media and companies reaching their target-groups? How will the future in Asia look like and which business models will habe the best chances to be successful?

These and other questions Marco Koeder will answer live from Tokio. He is Digital Director of the agency Walter Thomason (JWT), which is located in japan since 1956. Koeder is cooperating with companies like Kraft Foods and Unilever to create successful digital strategies.

Marco Koeder is an expert for Asia and a mobile visionary. More information you can find here.

Storyful and open newsroom: How journalism can get better wehn more people are contributing

Storyful is something like a journalistic truffle pig on the internet: The company is supporting editorial offices at web-research and has proved itself as a source of many stories which traditional publishing companies haven’t heard of before. The service is describing itself as „The world’s first social newswire“. Located in Dublin it has a team of journalists and software engineers is working 24 hours worldwide. In an exact process they aggregate, generate, view and verify their stories in the world of social media before getting them ready for their customers like ABC News, Reuters or Wall Street Journal. Storyful has won the „Guardian Digital Innovation Award for Social Change“, the „Knight-Batten Award for Innovations in Journalis“ and the „African News Innovation Challenge Award“. In 2013 Storyful was bought for 25 million dollars by News Corp to help the company expand the possibilities in the sector of video.

The concept of Storyful will be presented by Alan O´Riordan. Why pay all is nonsense and why local journalism nontheless can earn money online

Manuel Conrad, one of the founders of, is describing the project as the first portal of news in Mainz, where the reader can work actively on the news. At Merkurist everything starts with the reader. He is the start and the attendant of every topic. Readers are creating snips with interesting local topics. To these snips other readers can add material like pictures, videos, questions, information or comments. By clicking on the „o-ha!“-button readers can show that they are especially interested in a special topic. If a topic creates enough interest, a professional journalist will turn it into an article which can be seen on the platform.

The system behind the platform offers the opportunity to evaluate data. To do so a tool has been developed. From a pool of headlines and pictures it can automatically find the best combination for an article. This technology can help to develope new advertising specialities, which can adress potential customers in a more efficient way. wants to set an example for new ways of advertising.

Manuel Conrad, CEO of will present the concept of his company. More information you can find here.

„Der Kontext“: Why constant bombardment of news is annoying and why we need and buy interactive background-journalism.

Every single day we get bombarded by news. Many news are simply the same – short, superficial and one-sided. To understand current events, different perspectives, long and good contents are important as well as short facts and a quick overview. Exactly this combination is what „Der Kontext“ wants to offer.
Once a month they will work on a subject in a complex way. Julia Köberlein, publisher of „Der Kontext“, describes the project as an interactive backgroundmagazine for current topics.

For each subject a themed landscape will be created which can be operated online by a „navigationsystem“.
The goal was to explore complex topics basically in the same way as a digital landscape: First you see the big overview – cities and rivers – as you zoom in you get to see all the details.

„Der Kontext“ will be presented by co-founder and publisher Julia Köberlein.
More detailed information can be found here.

Upday: News in future on the fridge

Top-journalists and 24 learning algorithms constantly leech news from 1000 news sources throughout Europe and offer it via app to Samsung Smartphones – and only them. Behind all of this is the company Upday, founded in 2015 as a strategic partnership of Axel Springer and Samsung and is under the direction of Jan-Eric Peters, former chief-editor of WeltN24. Right now the offer is available in Germany, Poland, France and the UK. Other countries will follow. Until the end of 2016 ten million users should be reached. The project is financed through classic online advertisement. However they want to set an example and renounce annoying advertising.

This new company is where news professionals and technology leader meet, the cooperation between Axel Springer and Samsung is described as exceptionally innovative. For the future it´s imagineable that news will show up on the refrigerator – or the mirror in the bathroom.

Jan-Eric Peters (meanwhile product manager of Upday) explains in Vienna what lies behind the technology and how it also can help other newsmedia.

In cooperation with kindai:projects

Bilder 2016

European Newspaper Congress 2016 – Sonntag, 01.05.2016

Mehr Bilder:
Nutzungsrecht: Bilder frei zur redaktionellen Verwendung im Zusammenhang mit Berichterstattung
Credit: Medienfachverlag Oberauer/APA-Fotoservice/Schedl

Sponsoren 2016

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