Monday, 2:30 – 2:45 p.m.
Continental broadsheet and magazine thinking housed in a tabloid format
Long reads, intellectual content. Illustrations and generous use of great photography. It sounds like a magazine, but Norwegian weekly Morgenbladet holds on to its nearly 200-year long history as a newspaper. And with success: The number of subscribers is growing, and half of them are younger than 40 years.
Many years have passed since the last broadsheet newspaper disappeared from Norway. People prefer a more handy format or reading online. How can we give a modern, visually appealing design to the analytical an in-depth content from the broadsheet tradition?
Many of the fields Morgenbladet covers, such as politics, science and intellectual debate are abstract and challenging to visualize within traditional newspaper boundaries. Many of our texts calls for an interpreting illustration, visual elements which are not only documentation, but which offer aid to the reader, something which underlines the points of the text. How can we apply this kind of magazine thinking to a newspaper format?
Morgenbladet’s solution lies somewhere between the magazine and the broadsheet. A combination of these different traditions of editorial design, borrowing only the format of the tabloid newspaper, but filling it with content and design from the two other mentioned outerparts.
Anna B. Jensen has been editor-in-chief and publisher of Morgenbladet since 2012. She started her career as a journalist writing html code for Natt&Dag, a Norwegian culture and lifestyle magazine, in the 1990’s and was managing editor for Dagens Næringsliv’s weekend magazine D2 from the launch in 2007 until 2012.