Chief editors, media managers, digital experts and PR directors present their concepts and strategies at the European Newspaper Congress. Meet the experts in exclusive one-on-one interviews in our expert lounge.

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Tilman Aretz
n-tv.de
CEO
Case:
The journeys and wrong turns taken on the way to digital journalism

The most frequently used news app in Germany is not the app from Spiegel or the one from Tagesschau – it’s the n-tv app. How did the comparatively small media house do it? n-tv.de Editor-in-Chief, Tilman Aretz, presents his concept and explains what was successful about it, what mistakes he wouldn’t make again and how n-tv.de wants to continue to hold its place as number 1 tomorrow. Also: Why video is all hype, Facebook is more foe than friend, why the cultural technique of reading is better than other techniques, VR and AR are on the wrong track and why the future definitely doesn’t lie in robot journalism.

Arthur Rutishauser
Tamedia
Editor-in-chief
Strategy: The newsroom strategy of Tamedia

Editor-in-chief Arthur Rutishauser about the Tamedia newsroom and the building of new centers of excellence. The most important findings after the first few months and the following steps.

Christiane Wittenbecher
IntoVR
Videojournalist
Multimedia: Virtual reality journalism in the newsroom

How the Berlin-based start-up IntoVR is producing journalistic content and staying profitable.

Sebastian Pfotenhauer
Ringier
Head of Video
Multimedia: Virtual reality journalism in the newsroom

Why the Swiss media company “Ringier” is investing in a proprietary VR app and pushing 360° videos, including throughout English-speaking regions.

Martin Zimper
Zürcher Hochschule der Künste
Head of Audiovisual media, Departement Design,
Multimedia: Virtual reality journalism in the newsroom

Why the Swiss media company “Ringier” is investing in a proprietary VR app and pushing 360° videos, including throughout English-speaking regions.

Anna-Beeke Gretemeier
stern.de
Chief Editor
Strategie:
Everything on NEON!

New ways of working, new structures, smart liaisons and multimedia storytelling: NEON Digital has even surpassed millennial portals in just six months. What is the secret of this power and how is it going on? Anna-Beeke Gretemeier, editor-in-chief of stern.de and member of the stern editorial board, provides view into the editorial offices.

Matt Lindsay
Mather Economics
Founder and President
Distribution: Reduce cancellations, increase orders, improve subscription revenue

How Data Analytics can help us on a day-to-day basis can be seen in examples such as NRC (The Netherlands), The Globe & Mail (Canada) and Newsday (USA) as explained by the founder and president of Mather Economics (USA), Matt Lindsay.

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