Monday, 3:15 – 3:30 p.m.
Using consistent cannibalisation to release important organisational potential
How a press wholesaler took on the challenge of supplying in-flight copies – along with the task of cleaning the aircraft, while simultaneously making the entry into digital sales, and who is now also creating its own content. Today, efforts are being channelled to establish a university for digital professionals, “because this is something our industry lacks”. Holger Bingmann, Chairman of the Melo Group in Munich, on the unusual thoughts and actions behind a media company.