Monday, 3:30 – 4:30 p.m.
Hall of Future
What is a Head of Content Engineering?
Publishers sit – often without knowing it – on an enormous amount of valuable content. Just how to achieve astronomical ranking and traffic increases is explained by Yvonne Wagner. She heads up the newly created division of Content Engineering at Ebner Verlag in the city of Ulm, and is becoming a role model for other media companies in Europe.