Gründer und CEO
TU MAY 23RD, 2017 // 11.10 AM – 12.00 PM // Young Profressionals
„Hello, I am Resi! How a start-up for messenger-journalism is creating News for millennials.“
Martin Hoffmann studied online-journalism at the University of Darmstadt. After his trimedial traineeship at MDR in Leipzig, where he has worked for ARD Studios, at tagesschau.de and at MDR INFO, he changed to the online editorial team of MDR Sachsen-Anhalt. There he was resposible for trimedial projects and for the development of the social media channels. He also has been counselling media companies about social media and was holding workshops about „Mobile Reporting“ and „New ways of online-video-journalism“. From october 2014 till dezember 2015 he was chief of the social-media-department at WeltN24 GmbH in Berlin.
In January 2016 he founded „RESI Media“, the first start-up worldwide for „conversational journalism“, which means news in messenger-style. The first product of the Berlin company is „Resi“ – a chat-bot that lives within an app and that spreads the most important news of the day in an entertaining way via a messenger-interface. Apple selected the app among the ten best apps 2016. The jury of „medium magazin“ has voted Martin Hoffmann „Entrepreneur of the year 2016“.