Norbert Küpper is an expert for the design of newspapers and magazines. In 1984 he founded his Office of Newspaper Design and since then has redesigned more than 180 newspapers. He mostly works in the German-speaking part of Europe, but also has been consulting newspapers in the United Arab Emirates, Poland, Czech Republic, Slovakia and Italy. From 1984 till 2006 he was teaching newspaper design at the University of Düsseldorf. He has also done researches concerning reader interest research. He did several experiments with an eye tracking camera and has published the results in the book “Newspaper Design and Reading Research”. He is organising the European Newspaper Award and is founder of the European Newspaper Congress.