Strategy
Follow your dreams!

G+J Executive Director Stephan Schäfer on the unusual action taken by Hamburg’s publishing house to generate new ideas.    

Case
Magazine thinking in newspaper format

Long reading, intellectual content. Sophisticated illustrations and stunning photographs. Sounds like a magazine, but it’s actually a newspaper. And it works! Norway’s “Morgenbladet”…

Case
The end of free culture was overdue

Lots of apprehension in the run up. The opposite has happened! The newspaper Kleine Zeitung’s digital payment concept is an extraordinary success story!…

Case
Get out of the national bubble

Traditional media coverage is often inadequate in terms of giving insights that go beyond the national borders. In the search for classification, many…

Strategy
Everything on NEON!

New ways of working, new structures, smart liaisons and multimedia storytelling: NEON Digital has even surpassed millennial portals in just six months. What…