Long reading, intellectual content. Sophisticated illustrations and stunning photographs. Sounds like a magazine, but it’s actually a newspaper. And it works! Norway’s “Morgenbladet” weekly news publication has been enjoying increasing subscriber numbers, half of whom are younger than 40. Editor-in-chief Christina Ulriksen sheds light on the concept.

Anna B. Jensen
Editor-in-chief
Morgenbladet
Peder Bernhard
Art Direktor
Morgenbladet
Christina Ulriksen
Photo editor
Morgenbladet