It started five years ago with the online-magazine „Coca-Cola Journey“, which replaced the classic corporate website of the company. By now the beverage group has started with “Coke TV” and is very active on Facebook, Youtube, Snapchat and Twitter. Coca-Cola has built a very strong connection between marketing and public relations. When enterprises turn into media companies there are many consequences – also for the media industry. Patrick Kammerer, head of communication for Germany, Denmark and Finland, is explaining how successful Coca-Cola is with going its own way and how they cooperate with traditional media.
MO MAY 22ND, 2017 // 15.30 PM – 15.40 PM