How to Seduce the Internet Generation – The Innovation in Reader Guidance
Europe’s local newspaper of the year, “Diari de Balears”, Spain: How to tie the Internet generation to the newspaper? The Spanish local newspaper “Diari de Balears” tries to achieve this with a extremely innovative reader guidance. The editors guide their readership through the newspaper with similar means known from the Internet, such as keywords and links. They highlight keywords throughout the newspaper and bridge the gap between online and offline.
“Diari de Balears” is released in tabloid format and has a circulation of 4.000 copies and is written in Catalan. The newspaper employs 30 journalists, two photographers and six layouters.
Miguel Serra Magraner, editor in chief
General Editor in Chief in the Serra Group (Ultima Hora, Majorca Daily Bulletin, Baleares, Mallorca Magazine) since 1989 and Hora Nova‘s managing director (Ultima Hora & dBalears editor, 1991).
Manolo Riera Fischer, art director
Fischer joined the Serra Group to redesign and relaunch „Diari de Balears“ in 2008 working as an art director, editorial grafic designer, infograph and journalist.