A Round Trip On a Creative Continent

Europe’s papers are troubled by decreasing circulation numbers. How do the newspapers react? To fight the Internet and free papers, the editors focus on conceptual and artistic quality. They go for seriousness, elegance and values, which mainly manifests in the design.
The trend  of the last years towards “magazineish” newspapers  with numerous isolated items and white space continues. A growing number of publishers add high gloss magazines to their newspapers, which don’t have to fear the comparison with other magazines.

Norbert Küpper

Newspaper Designer, Meerbusch, Germany
He has designed more than 80 newspapers. He gives advice to media companies in germany, austria but also in Czech, Slovakia, Italy, the Netherlands and Poland. In 2008 he worked for the daily newspaper “Dolomiten” and developed a daily free newspaper for „Express“ in Poland. In 2009 he did the redesign for “VDI-Nachrichten”.