What will be the newspapers’ core subjects, which topics will it have to share with online and which will it lose completely? Why can it be good to have less readers? Why is the race for news nonsense and can even harm a newspaper in the long run? How online users get addicted to politics in newspapers and why sports news become less attractive.
The Swiss readership analyst and ReaderScan inventor Carlo Imboden will present the latest findings of his online and print research.