Vienna:  How is the media changing in 2009? This question will be the focus of attention at the first “European Publishers Forum” at the Vienna town hall on 27 April 2009. The forum commences at 9.30 a.m. as part of the “European Newspaper Congress”. The topics:

The media crisis of 2009: Are the developments in the USA a forewarning for Europe? Are we making the same mistakes? Keynote speaker: Stephan Russ-Mohl, University of Lugano. For several months, Russ-Mohl has been researching this topic in the United States.

Online 2009: Why is the turnover of classic media corporations constantly decreasing? What are their chances of eventually making money on the Internet? Keynote speaker: Dieter Rappold, Knallgrau, Vienna.

Advertising in 2009: Changes in the market. Are the downturns in the crisis year of 2009 only temporary, or are classic media losing their ground in the long run? What is the government’s influence? How will we react to advertising bans in the future? But foremost: Where are the most promising new opportunities? A podium of top-class experts searches for answers.

Managers of publishing companies and publishers will be granted preferred and free admission upon previous registration for the “European Newspaper Congress”. The number of participants for the “European Publishers Forum” is limited to 150 people! Registration only for participiants of the “European Newspaper Congress”.