The market for free daily newspapers is in no other country as competitive as in Switzerland. “20 Minuten”, the most successful free newspaper and “20 Minuten Online”, the most successful online service used to work seperately – and sometimes against each other. But not any longer. What yielded this change of mind? How do the editorial departments cooperate? What are the first conclusions? What comes next?
Chief editors Marco Boselli (print, picture above) and Hansi Voigt (online, picture below) on the organisation and the results of their cross-media work.