Since two years the Austrian “WirtschaftsBlatt” (Austrias only business newspaper) is managing news in a very directed way. Depending on the time of day they use the most reasonable channel: Print, newsletter, online or mobile portal. Mario Garcia brought with him his experiences from the Wall Street Journal and refined them for the Austrian business paper.

Head of the online department Alexis Johann (picture left), CEO Hans Grasser (picture middle) and Mario Garcia (picture right) will show how an ordinary newspaper became a fully integrated plattform. They will also tell us about the obstacles they had to overcome and will take stock of the last two years.