Prof. Joachim Blum, WAN-IFRA Associate Consultant

How publishing and editorial can economically and journalistically exploit previously unutilised and unrecognised potential.
If local and regional newspapers want to keep their reader and advertising markets from continuing to shrink, they need to strike out into a new dimension. They must develop new journalistic material for readers and non-readers in order to continue to achieve a relevant range for the advertising client. And they must economically redevelop the local market to generate additional revenue in addition to their traditional business.