European Regional Newspaper of the Year: „Stuttgarter Zeitung“, Deutschland

The “Stuttgarter Zeitung” is the antithesis of those newspapers which have recently introduced larger photos and more white space and now have less room for their articles. The Stuttgarters have kept their long texts, but are now using a new, larger font. This way they meet, on the one hand, the needs of an aging readership which expects a more easily readable typography. And on the other hand, this conveys the serious reputation of the newspaper. “You need to be careful with images because they can muddle the message or be seen as arbitrary” says Art Director Dirk Steininger.
He has also found different ways of making the worthwhile investment into reading pleasure: the “Stuttgarter Zeitung” impresses with its excellent typography and persuades you with first-class title pages, its way with sidebars and infographics plus the excellent images. “People simply want to sit back and just read” was the judgement of the European Newspaper Award jury on this point.

The Stuttgarter Zeitung has a circulation of nearly 150,000. It employs 135 editors, 2 full-time staff, 4 freelance photographers and 5 layout artists.

Click one of the images to see the slideshow.