2017: Вечнозеленая контент-стратегия
Как при помощи архивированных материалов читатели бесплатного контента могут стать платящими клиентами
2016: The power of rumours
In the discussion about refugees rumours are occupying a very ambivalent position. They are telling about sexual abuse, destroyed supermarkets, robbery, assaults, frozen people and passive people. To prove a rumour wrong, parts of it have to be repeated. But this helps to spread the untruth again and to turn rumours into felt truth. This poisoned atmosphere makes politics, media and even the public suffer. How can we deal with this new phenomenon? Is anybody listening at all? Or are we as the “liar press” already a fixed part of the system?
2015: Innovations report “New York Times”: How to be successful in print and online
Ten employees of the “New York Times” have been investigating for half a year how the media scene is developing and what does the “New York Times” stop from being as successful with online as they are with print. They have asked themselves many questions – and found solutions: For example why the traditional print categories don’t work for online. What can well-established media learn from Buzzfeed, Heftig & Co. “You might like that too” – how to keep users on the website. Why one has to get rid of ineffective experiments immediately. How one can get closer to the user and why social media are not the only way for achieving that. What do we have to do, to keep digital talents in our editorial offices and to get news online-experts and software engineers in media companies – and why this is a task for the management.
In Vienna Andrew Phelps, one of the leading digital minds of the “New York Times” and Adam Ellick, one of the star-video-journalists of the newspaper, will present the results of the report, in which they have been participating. They are also responsible for the realization of the results. Also the latest results and the development of the last few months will be presented.
2014: Achtung, robot journalist! The advent of automation auxiliaries in traditional newsrooms
With automation and specialisaton joining forces, a brand new concept in the area of sourcing, producing and disseminating news is gaining ground in today’s newsrooms: start-up companies from Germany, Finland, or Ireland are being hired to deliver an array of services that traditional news agencies and other long-established partners do not offer. The new players help to discover, sort out, organise, produce and distribute unprecedented forms of content, including unique photography, relevant viral videos, appealling information graphics or consistent summaries of the most important tweets from Twitter’s inexhaustible stream. ENC 2014 will be presenting intriguing results from such novel cooperation models.
2013: The digital transformation – will media companies turn into companies without media?
Will quality media in the future be funded by patrons and the state? What the change of media business means for journalism and how journalism will be funded in the future. Panel discussion with editors-in-chief, media managers and politicians.
2020 – the change has taken place much earlier than expected. Also in the media business. First of all the traditional trade as advertiser almost completely failed, after it has gotten under pressure by the new online competitors. The new providers weren’t very interested in advertising. They mostly avoided the traditional media and so many media companies got stuck with high fixed expenses, which they were not able to reduce any more. One after the other daily newspapers had to reduce their dates of publication, while others even had to shut down their business completely. In all European countries massive programs to financially support media took place, which should keep the fourth estate alive. Smart media companies had bought their own online platforms in time: job platforms, dating platforms, real estate platforms. With that they could make high profits, while in their “content-division” the loss turns bigger and bigger. Because of that many media companies turned their back on their media and concentrated on their online platforms. Only seven more years to go till 2020 – seven plaguy years?
2012: How „digital first“ is changing the workflow
Why a new newsroom also needs a new way of thinking and which potential is still slumbering in many newsrooms
By now almost every editorial office has a modern newsroom. But only some are also using the new possibilities. On the one hand „Digital first“ is changing the workflow much more than many people do expect. And on the other hand the potential of a modern newsroom is rarely used completely – as well in organization as in contents. Visual thinking still isn’t that much common in editorial offices.
Juan Antonio Giner, founder and president of Innovation in London, is showing which potential there is in newsrooms and how this treasure can be discovered.
2011: Tablets: Emotional friends or rational enemies?
Envisioning a new era from News Corporation.
Tablets are not websites, they are not newspapers, they are not magazines or books. What are they then? But above all: Are they our friends or our enemies? And are newspapers offered in tablet form just a passing phase? “Tablets are media that carry all forms of expression: Text, audio and video. And tablets have the potential to replace all other media, not just newspapers and magazines”, says Alfredo Trivino, Director of Creative Projects at News International in the Murdoch Group. What does that mean for us, the papers? Is there only a short grace period remaining for us, and, if so, how can we best use it?
2010: Moving Images, Moving Stories: How to integrate photo and text journalism
Julia Calfee (USA/Switzerland), photographer and multimedia artist, and Peter Linden (Germany), journalism instructor and language coach, show that written journalism works better if author and editor start to consider the visual dimension at the concept stage. Calfee demonstrates what makes a good image in journalism terms, and Linden shows how a text/photo divide occurs and how to prevent it. Through examples of best practice, newsfolk can pick up some practical tips to use in their work.
2009: 30/30 – Is This the Newspaper of the Future
The future of newspapers is a mix of print and online multimedia platforms. Our “30/30″ concept is a print response to the challenge of how to deliver compact and compelling news and stories for the new generations of readers. INNOVATION believes that editors must edit. Smart selection is critical. What we need is necessary newspapers. What we need is Journalism Caviar, not pottage.