Topics 2012

European Editors Forum 2012

Fear and media – how many bad news can people bear?

Europe and the Euro, the arabic revolution, Iran and the atomic bomb, Fukushima… 2011 has been a year of catastrophes. Has it also been a year of the media or are we loosing clients? Do they protect themselves? How many bad news does the media need? How many bad news can people bear?

Leading european journalists are discussing about responsibility and self-protection of the media.

Host: Rainer Nowak, Co-chief-editor of Die Presse, Vienna
Carsten Erdmann, Chief-editor Berliner Morgenpost, Berlin
Felix Müller, Chief-editor NZZ am Sonntag, Zurich
Waltraud Langer, Chief-editor ORF, Vienna
Prof. Jürgen Grimm, University of Vienna
Cornel Binder-Krieglstein, Vice-President of the staff association
 from the Austrian Psychologists, Vienna

How „digital first“ is changing the workflow

Why a new newsroom also needs a new way of thinking and which potential is still slumbering in many newsrooms

By now almost every editorial office has a modern newsroom. But only some are also using the new possibilities. On the one hand „Digital first“ is changing the workflow much more than many people do expect. And on the other hand the potential of a modern newsroom is rarely used completely – as well in organization as in contents. Visual thinking still isn’t that much common in editorial offices.

Juan Antonio Giner, founder and president of Innovation in London, is showing which potential there is in newsrooms and how this treasure can be discovered.

Case Study 1: The decelerating of the daily newspaper

Berlingske“, Denmark, Europe’s daily national newspaper of the year

Which plans chief editor Lisbeth Knudsen has for the future and how she intends to maintain her outstanding position.

Among newspaper makers Scandinavia is known as one of the most important creativity forges of the world. And righlty so! Last year “Politiken” from Kopenhagen has become Europe’s daily newspaper of the year. This year the award once again goes to Kopenhagen – this time for “Berlingske”, Danmarks oldest and still published daily newspaper.

In 2011 „Berlingske” has been completely redesigned: From a hectic tabloid-layout with many short articles to a decelerated newspaper with longer and deepening texts embedded in a smooth, four-column layout. The size of the pictures is well balanced. Some sections just as the economy-part or the weekend-journal are attached as a pull-out in the center of the newspaper. There the focus lies on photo articles, illustrations and a loosened up layout. With this strong appearance the newspaper enforces it’s claim to a modern an innovative national newspaper.

The danisch newspaper is published in tabloid-format and has a print run of 98.000 copies. 100 journalists, 16 photographers and ten layouters work at „Berlingske“.

In Vienna chief editor Lisbeth Knudsen and artdirector Per Heilmann are reporting about the concept of “Berlingske”, why deceleration and daily newspaper is no contradiction, which plans the mediahouse of Kopenhagen is having for the future and how it intends to hold on to it’s outstanding position.

Case Study 2: What sunday is teaching us

NZZ am Sonntag“, Swizzerland, Europe’s weekly newspaper of the year

Felix E. Müller about work on a newspaper market, that is still doing very well.

The End is near“, one can hear by many doomsayers for newspapers on printed paper. „NZZ am Sonntag“ is proofing them wrong: They were having a plus of 10.000 copies in the last three years. What makes the difference in comparison to other newspapers? Only on the cover and the first double page there are shown breaking news – and all of them short. After that the readers get mostly longer articles, that are presented in generous columns and with a plain layout and easy to read. Is that all? And what can be used to modify the daily newspaper?

In Vienna Felix E. Müller is reporting about his point of view as an editor and his experiences about what readers are wishing for.

NZZ am Sonntag“ has a print run of 130.000 copies and is published in the Berlin format. The newspaper is employing 41 journalists, two art directors and five layouters. The picture desk consists of four people.

Case Study 3: Creating newspapers in a shark tank

Berliner Morgenpost“, Germany, Europe’s local newspaper of the year

Chief editor Carsten Erdmann about a newspaper market without mercy.

Creating newspapers in the shark tank of Berlin: visual storytelling, full format, tabloid format, editorial alliances with other newspapers of the Axel-Springer concern – those are keywords Carsten Erdmann, chief editor of „Berliner Morgenpost“ ist going to talk about. Very interesting are also the experiences of a project where the newspaper has been simultaneously published in full format as well as in tabloid format during several weeks.

Berliner Morgenpost“ has a print run of 123.963 copies. The newspaper is published in the Nordic format. Temporary in late summer and autumn 2011 it was published also in tabloid format – accompanying to the elections in Berlin. The newspaper is produced in an editorial alliance with the newspaper group of „Welt“ of Axel Springer AG.

Case Study 4: Visual storytelling at a small newspaper

Hordaland“, Norway, Europe’s local newspaper of the year

Vidar Herre is producing a local magazine instead of a daily newspaper.

In Norway „Hordaland“ is using a simple trick: The daily newspaper actually doesn’t want to be a daily newspaper, but a daily magazine. A such consequent and professional realization of this idea can’t be found very often. „Hordaland“ is starting on it’s cover with large images, which then lead to a two- till six-pages cover story. This local newspaper is focusing on visualizing: Strong, large pictures and a straight layout are the keywords.

Hordaland“ has a print run of only 9.500 copies. Ten journalists, two Photographers and two layouters are working at the newspaper. „Hordaland“ is produced in a half Nordic format and is stitched.

In Vienna Vidar Herre, photo-journalist and layout-designer, is showing examples that tell a lot about visual storytelling.

Case Study 5: One year of “perforated” paywall

Virginie Fortun about experiences with payment services of „Le Temps“ in western Switzerland.

As one of the first european newspapers „Le Temps“ since january 2011 is focusing on the „perforated“ paywall and is getting extremely good experiences. Where does the journey of „Le Temps“ lead to and how far one is getting with tablets and smartphones? How much future is left for print?

With a print run of 42.433 copies „Le Temps“ is one of the smallest quality newspapers worldwide. With a small budget the editorial office and the publishing company are realizing surprising innovations.

Case Study 6: 50 paywalls being tested: What people pay for – and what is failing

For one year there is a national paywall-system in Slovakia, which in cooperation with Piano Media by now is offering 50 different paying services. Recently the system is also being tested in Slovenia. What are readers willing to pay for and what is not interesting for them? How much money do they spend on average? How important is the price? And what does it mean if competitors suddently work together on the market?

Tomáš Bella of Piano Media is responsible for this system. In Vienna he is reporting about experiences and plans for the future.

Future paywall: What can be charged for newspapers online?

The situation concerning sales revenues of many newspapers is precarious: On the one hand sales figures are stagnating and on the other hand sales revenues of advertisements are decreasing. High time to check the strategies of the setting of the sales prices. What is wanted are solutions that bring out the optimum – without endangering the circulation. This is not only concerning the printed edition: The question about how ePublishing formats and the content of websites can be turned into money also without sales revenues of advertisements is a very important topic.

Florian Bauer is explaining contents and experiences of this topic, showing several examples.

What are national newspapers doing wrong in the internet? And how could there be made a story of success of?

What’s so difficult about the internet? How local newspapers can finally catch up with state of the art online publishing.

Many European local newspapers still haven’t reached each the age of the web. They are endangering their future. Their printed editions are shrinking much faster than their websites are growing. What’s the reason for this precarious situation? A lack of funds to innovate? Or a desire to duplicate the print world? Many American newspaper have started to embrace the digital future with innovative ideas. Ulrike Langer will present best cases of US newspaper websites – and explain the most important factors of their success.

Twitter, facebook, internet, newspaper – where, how, what, when?

Instructions for modern media makers.

More and more editorial offices work on all channels. But only some of them manage to do that in a coordinated way, concentrated and intelligent. Although it would not be that difficult. Michael Praetorius is explaining, how editorial offices can work more efficient and more successful by using the same resources.

How readers become allies

How social media helps with investigative research.

Exclusive stories make every newspaper and every online-service unique. They are creating attention and importance. At the same time for each editorial office they are difficult to acquire. And even more difficult it is to gain a regularity. For several years the „Guardian“ is using social media for journalistic elucidation – and is celebrating a great success. Already in 2009 chief editor Alan Rusbridger was using the internet for the elucidation with the calling of the readers to check the expenses of their delegates (http://mps-expenses.guardian.co.uk/). Since then there have been many other actions. Where does social media help with researching? What are the rules? Mercedes Bunz, former technology-reporter of the „Guardian“, is explaining and showing which ideas can be used also for smaller media.

Europe’s newspaper trends in 2012 – the discovery of visual storytelling

How do Europe’s publishers encounter the challenges of the future? Norbert Küpper, founder and organizer of the European Newspaper Award is analyzing the current developements on the basis of 100 examples.

Europe’s newspapers are discovering visual storytelling, the telling of stories with visual means. Even local news sections by now are realized with huge creative effort. On double pages there are reports about the intended resetting of tracks or about the building development of fallow land. There is no consistent trend at Europe’s newspapers this year. In every country innovations are based on traditions. But many newspapers focus on seriousness and ease, which are achieved with broad columns. There is no development towards a boulevard-layout or trashy content. The trend towards a tabloid format is also decelerated because in some european countries there are no newspapers with full format anymore.

Europes best Newspapers – Galadiner

Quality in journalism – a two-way street. We all need more than ever the printed media as reference for readers – based on quality and credibility.

Guy Côté worked as a journalist for the Canadian Broadcasting Corporation and later as a spokesperson for the Canadian prime minister.

Biographical Outline

  • This speaker’s sometimes controversial views are the result of his years in journalism, government and business – compelling him to pay attention to all competing interests.
  • A journalist by trade and current affairs TV host, Guy Côté completed various assignments as Parliamentary Correspondent with the Canadian Broadcasting Corporation (CBC) in Canada and abroad over fifteen years.
  • He served as Press Secretary and Director of Communications for a Prime Minister in Canada for five years before joining the public relations’ industry where he advised corporations, unions, some NGOs as well as governments on media relations and crisis communications.
  • A lecturer and writer on communication topics, he now heads Global Media Relations for JTI, a company with a presence in 120 countries.

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