sunday
13. May
17:30 — 23:00 Get-Together at «Museums Quartier Wien»
monday
14. May
09:30 — 09:45 Welcome
09:45 — 10:00 Keynote: Entrepreneurial risk and communicative side-effects
speaker: Werner Baumann, Bayer AG
10:00 — 10:15 Keynote: Wachstum durch Transformation
speaker: Phillip Welte, Burda
10:15 — 10:30 Strategy: The Newsroom-Strategy of Tamedia
Sprecher: Arthur Rutishauser, Tamedia
10:30 — 10:45 Case: The journeys and wrong turns taken on the way to digital journalism
speaker: Tilman Aretz, n-tv.de
10:45 — 11:00 Case: The re-emergence of the “Handelsblatt” publication – a case study
speaker: Sven Afhüppe, Handelsblatt
11:00 — 12:00 Multimedia: Virtual reality journalism in the newsroom
speakers: Martin Zimper, Zürcher Hochschule der Künste / Sebastian Pfotenhauer, Ringier / Christiane Wittenbecher, IntoVR
12:00 — 13:00 Break
13:00 — 14:00 Discussion: Freedom of the press in Europe 2018 – Cause of concern?
Moderation: Anette Milz
Sprecher: Adam Michnik, Gazeta Wyborcza / Michal Hvorecky, Journalist
14:00 — 14:15 Strategy: Follow your dreams!
speaker: Stephan Schäfer, G+J
14:15 — 14:30 Distribution: Reduce cancellations, increase orders, improve subscription revenue
speaker: Matt Lindsay, Mather Economics
14:30 — 14:45 Case: Magazine thinking in newspaper format
speakers: Anna B. Jensen / Peder Bernhard / Christina Ulriksen, Morgenbladet
14:45 — 15:00 Case: The end of free culture was overdue
speaker: Hubert Patterer, Kleine Zeitung
15:00 — 15:15 Strategy: From a media to a lifestyle brand
speaker: Andreas Kornhofer, Red Bull Media House
15:15 — 15:30 Hall of Future: Projects from tomorrow’s media-makers
kress pro
15:30 — 15:45 Digital/Content: What is a Head of Content Engineering?
speaker: Yvonne Wagner, Ebner Verlag
15:45 — 16:00 Strategie: The concept of «stern.de»
speaker: Anna-Beeke Gretemeier, stern.de
end of first day
19:30 — 20:00 Dinner Speech/Keynote: From me to us! The era of journalism has only just started
speaker: Gabor Steingart, Journalist
20:00 — 23:30 Winners Dinner in the banquet hall of the Vienna city hall
Tuesday
15. May
09:30 — 09:45 Strategy: Yes, we can! The 7 most important media trends in 2018
speaker: Norbert Küpper
09:45 — 10:00 Case: Our new life after the death of printed news
speaker: Danièle Fonk, Tageblatt
10:00 — 10:15 Strategy: The newspaper as a luxury item – 10 theories on why the future is bright
speaker: Rainer Nowak, Die Presse
10:15 — 10:30 Case: „I don´t see no limits“
speaker: Rainer Esser, Die Zeit
10:30 — 10:45 Strategy: Using consistent cannibalisation to release important organisational potential
speaker: Holger Bingmann, Melo Group
10:45 — 11:00 Research: Need for Touch is Critical in a Digital World!
speaker: René Riedl, Fachhochschule Oberösterreich
11:00 — 12:00 Discussion: What will become of Facebook? The future of an eerie power
speakers: Paul-Josef Raue, Author / Thomas Krüger, Präsident der Bundeszentrale für politische Bildung / Corinna Milborn, PULS4 TV
12:00 — 12:30 Break
12:30 — 12:45 Case: Minimal distraction, straightforward navigation, clear identity and maximum effect
speaker: Sharon Brabant / Roy op het Veld, De Limburger
12:45 — 13:00 Multimedia: Digital multimedia channels for print media
speaker: Rob Beynon, TheNewsMarket
13:00 — 13:15 Case: Get out of the national bubble
speakers: Bock / Karasu / Müller / Gebhardt, eurotopics
13:15 — 13:30 Case: Georgien: Wie die Entwicklung einer Demokratie die Entwicklung der Medien beeinflusst
speaker: George Sharashidze, Georgia Today
13:30 — 13:45 Case: Tschechien: Unsere Kampagne gegen Fake News
speaker: Nikita Poljakov, Hospodářské Noviny
13:45 — 14:30 Case: Facebook & Fake News — nur ein Problem des Westens?
speakers: TBA
14:30 — 15:00 Awards of Excellence
End of the congress

*subject to modifications